Welcome back to the Social Sarah podcast, where I simplify your social media management through the ever-evolving world of social media marketing. In this episode, "Where to Invest Your Time on Social Media in 2024," I dive deep into the most effective platforms for promoting your business in the coming year.

Key Takeaways:

• Simplicity Wins: Learn why sticking to familiar platforms can be your best strategy.
• Quality vs. Quantity: Discover why you need both to succeed in 2024.
• Emerging Trends: Get insights on why Threads could be the next big thing.
• Evergreen Platforms: Understand why platforms like YouTube and Podcasting remain crucial.

I'll share insights on navigating platform changes, leveraging new features like Instagram Notes and TikTok's long-form videos, and why evergreen content on platforms like YouTube and TikTok is more important than ever.

1. What platform has given you the best ROI in 2023?
2. How often do you analyze your social media analytics?
3. What's your take on the rise of Threads?
4. Have you noticed older content resurfacing on TikTok?
5. Which evergreen platform do you plan to focus on in 2024?

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