“Whopper, Whopper, Whopper, Whopper - Junior, Double, Triple Whopper” - Kid Cudi?

Burger King’s famous “Whopper Song” has embedded itself into many of our brains. But why did BK choose to advertise such an irresistible earworm?

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In today’s episode of The Obsessed Marketer, Andrew, Holland, and Joel talk about recent episodes from January and go over marketing news from the New Year. First, they discuss Pepsi’s latest soda, Starry. What led to the departure from Sierra Mist?

The marketers also talk about brands using TikTok for the Superbowl, rising inflation, ChatGPT, and prioritizing accessibility in marketing. Tune in to the latest episode to learn more!

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Sources:

Pepsi Launches STARRY - https://www.cnn.com/2023/01/11/business/starry-launch-sierra-mist/index.html

BK Goes Overboard with Commercials during NFL Playoffs - https://uproxx.com/tv/burger-king-commercial-song/

Brands are using TikTok for Super Bowl - https://www.marketingbrew.com/stories/2023/01/19/how-will-brands-use-tiktok-in-super-bowl-marketing-this-year

Use Inflation in Your Marketing? - https://www.marketingbrew.com/stories/2022/12/09/many-people-are-struggling-with-inflation-should-brands-address-it-in-ads

ChatGPT takes over… everyone’s talking about it - https://viralsolutions.net/what-is-chatgpt/

Prioritizing accessibility in marketing - https://www.marketingbrew.com/stories/2023/01/25/prioritizing-accessibility-in-marketing