• Why Journalists Won't Provide Questions In Advance

  • Aug 13 2024
  • Length: 15 mins
  • Podcast

Why Journalists Won't Provide Questions In Advance

  • Summary

  • In our first episode of Press Play: Media Strategies From Scot Media Tulsa, we tackle a common challenge faced by PR professionals and their clients: the frustration of not receiving interview questions in advance. Many clients expect to know exactly what will be asked during a media interview, but journalists often decline to provide this information ahead of time. Why is that?

    We’ll explore the reasons behind this journalistic practice, from maintaining the authenticity of the interview to ensuring unbiased responses. Understanding these reasons can help you manage your clients’ expectations and build a stronger, more trusting relationship with the media.

    But what about your clients? They still need to be prepared, even without knowing the exact questions. We’ll share practical tips on how you can coach your clients to be interview-ready, focusing on key message development, the art of pivoting, and practicing general responses to potential tough questions. With the right preparation, your clients can face any interview with confidence—even when the questions remain a mystery.

    Tune in to learn how to turn this potential challenge into an opportunity for your clients to shine in any media encounter.

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