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Why Personalization Makes BarkBox Leader of the Pack
Sep 22 2020
Length: 24 mins
Podcast

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Why Personalization Makes BarkBox Leader of the Pack

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Summary
If you have a dog, then you know BarkBox. It’s customizable monthly subscription boxes are your dog’s favorite pieces of mail. Co-founder Matt Meeker believes the secret to the company’s success is putting every four-legged (and two-legged) friend first. Matt talks about how a pig, yes a pig, redefined the company’s personalization policies and why BARK has invested so heavily in customer service.

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