In this episode of the "Scales of Success" podcast, we have the honour of welcoming Sam Mollaei, the founder of four law firms and My Legal Academy.

Our conversation covers client acquisition, lead generation, and automation in the legal industry. Sam shares his journey of scaling his firms to attract around 900 clients monthly through social media ads and automation.

We're going to highlight the importance of a robust intake process, effective use of CRM systems, the necessity of owning marketing assets, strategic investments and understanding the competitive landscape for long-term success.

KEY NOTES:

01:09 - Sam's Journey in Law
01:55 - Lead Generation Techniques
02:31 - Long-Term Marketing Assets
03:10 - Acquisition Framework in My Legal Academy
03:58 - CRM Implementation
04:44 - Challenges in Law Firm Marketing
05:58 - Social Ads and Media Buying
07:29 - Importance of Search Marketing
08:17 - Creative Content for Social Media
12:04 - Direct Response vs. Educational Funnels
13:06 - Cost per Lead Analysis
16:25 - Outsourcing Talent for Law Firms
20:49 - Competitive Advantage in Marketing
21:13 - Investing in Experience
22:31 - The Cost of Competition
23:26 - No Shortcuts in Marketing
24:41 - Ownership of Assets
25:05 - Finding More Information