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Follow Kate: https://www.linkedin.com/in/katherine-king-french-pmp-b14a7716/

In this episode, I’m joined by Kate French to explore the critical process of business case development in the life sciences industry. Whether you're conceptualizing a new product, enhancing an existing feature, or considering your next acquisition, developing a solid business case is the first essential step.

Kate, with her wealth of experience, shares insights on how to build business cases from the ground up—both organically for product development and inorganically for acquisitions. This episode is packed with practical tips for product managers and marketers working to secure investment and drive growth.

Kate breaks down the fundamentals of business case development, explaining its importance in securing internal investment for new products, features, or acquisitions. She shares her experiences in navigating the delicate balance between innovation and market needs, including how to justify or challenge ideas from R&D.

This episode offers practical advice for life sciences professionals on how to effectively present a business case that aligns with user demand and business objectives, making it an invaluable guide for driving product and company growth.

#BusinessCaseDevelopment
#LifeSciences
#ProductManagement
#MedicalDevices
#ProductMarketing
#InvestmentStrategy
#BusinessStrategy
#AcquisitionStrategy
#ProductGrowth
#InnovationStrategy
#R&DInnovation
#MarketingInLifeSciences
#ProductDevelopment
#BusinessCase
#StrategicGrowth