Winning B2B Marketing - Austin LaRoche
Sep 2 2024
Length: 35 mins
Podcast

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Winning B2B Marketing - Austin LaRoche

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Summary
ATAK Interactive CEO Austin LaRoche shares his journey in realizing exceptional leadership starts with learning from mistakes and showing personal accountability that motivates his organization in its' commitment to continuous improvement. Winning B2B marketing is about creating customer delight that can only happen when you have a deep understanding of their needs and apply it to action in a simple Marketing-to-Sales (M2S) framework.

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