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In this episode of The Wisenetix Podcast, Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, explores the intricacies of digital marketing in the agriculture industry. Shannon shares her expertise in optimizing media investments, understanding market segmentation, and the importance of adaptability in ever-changing digital landscapes. Learn valuable strategies to enhance your digital marketing efforts and drive success in the agriculture sector. Listen now on all major platforms!

"Understanding the unique needs of each market segment within agriculture is vital for targeted marketing strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Shannon Hughes, Director of Digital and Media Strategy at Lessing-Flynn, has nearly a decade of experience in ag and construction marketing. She developed and led Lessing-Flynn's media department, optimizing clients' investments with targeted digital strategies. Shannon holds a Bachelor of Science in Business Marketing and Advertising from Iowa State University.

What will you learn:

• (00:00) Highlight
• (00:20) Introduction
• (04:22) Adaptability in Marketing
• (09:50) Market Segmentation
• (13:08) Data in Marketing Strategies
• (15:40) Traditional and Digital Marketing
• (34:31) The Bandwagon Dilemma
• (38:52) Final Questions

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Claudia Ferrer and Bianca Gorordo from Agranco Corp USA share their journey leading a family business in the agriculture industry. They discuss innovative strategies in animal feed additives, emphasizing their mission to improve the food we eat and the earth we inhabit. Tune in for valuable lessons on sustainable agriculture practices and effective business management. Listen to the full episode on all major platforms.

"Effective marketing in this industry means not just focusing on the product, but also on how we communicate its benefits across various stakeholders, using reliable data and real-life examples." - Bianca Gorordo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁s: Claudia Ferrer is the Owner and CEO of Agranco Corp USA, and Bianca Gorordo is the Owner and CMO. Claudia, with a background in sales and business development, and Bianca, with extensive experience in marketing and digital strategy, have continued their father's legacy by driving the company's mission to improve the food we eat and the earth we inhabit. Together, they have expanded Agranco's reach and impact, providing innovative livestock production and bioremediation solutions.

What will you learn:

• (00:00) Highlight
• (00:38) Introduction
• (03:23) Transitioning to Family Business
• (12:57) Mission and Vision of Agranco Corp USA
• (18:49) Marketing and Brand Awareness
• (27:17) Product Highlights and Efficacy
• (33:38) Leadership Lessons Learned
• (37:19) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Nicole Semple discusses essential marketing strategies tailored for the agriculture industry. Learn how to leverage digital platforms like YouTube, Instagram, Facebook, LinkedIn, Apple Podcasts, and Spotify to drive success. Discover innovative trends and practical tips to enhance your brand's online presence. Tune in to gain valuable insights and stay ahead in the dynamic field of digital marketing in agriculture.

"Building a strong online presence is essential for establishing brand authority and credibility in the agriculture sector." - Nicole Semple

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Nicole Semple is an expert in Product Development at Champion Petfoods. With a background in evolutionary biology and extensive experience in project management and innovation, Nicole provides valuable insights into digital marketing and leveraging social media for brand growth.

What will you learn:

• (00:00) Highlight
• (00:40) Introduction
• (04:55) Digital Marketing in Agriculture
• (09:10) Leveraging Social Media Platforms
• (13:25) Innovative Marketing Trends
• (17:40) Enhancing Brand Authority Online
• (22:00) Practical Tips for Success
• (27:15) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Dr. Gabriel Frainer, a sales executive manager at ColoQuick, shares his journey and expertise in the dairy industry. Discover how innovative colostrum management can boost calf health and farm productivity. Tune in to learn from his experience and enhance your agricultural business strategies. Listen now on all major platforms.

"Communication and critical thinking are essential skills for navigating the vast ocean of information and making informed decisions." - Dr. Gabriel Frainer

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Gabriel Frainer is the Executive Sales Manager at ColoQuick International, where he leads the expansion of innovative colostrum management and milk treatment solutions in North and South America. With over 13 years of experience in veterinary medicine, pathology, and business development, Dr. Frainer provides strategic advice and support to enhance animal production and health. He holds a Veterinary Medicine degree and a Master's in Pathology from the Federal University of Rio Grande do Sul, as well as an MBA in Business Management from UniRitter.

What will you learn:

• (00:00) Highlight
• (00:28) Introduction
• (08:49) Teaching Experience and Career Development
• (14:15) Starting a Business and MBA Insights
• (17:58) Colostrum Management Solutions
• (22:30) Challenges and Cultural Differences
• (27:46) Precision Farming and Innovation
• (42:28) Final Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Adam Burnsed, Director of Business Development and Marketing at Adisseo, shares his extensive insights on digital marketing strategies in the agriculture industry. Adam discusses the importance of feed digestibility, strategic marketing, and the role of long-term planning in driving business growth. Tune in for this insightful discussion and enhance your marketing and business development strategies in agriculture.

"Education is one piece of the strategy, and it plays a pivotal role in any company's growth." - Adam Burnsed

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Adam Burnsed, Director of Business Development and Marketing at Adisseo, has extensive experience in the agriculture industry, specializing in feed digestibility and strategic marketing. With a career spanning Elanco, DSM, and Alltech roles, Adam brings valuable insights into long-term business growth.

What will you learn:

• (00:00) Highlight
• (00:31) Introduction
• (02:40) Professional Experiences
• (05:40) From Animal Science to Business
• (09:45) Education and Employee Development
• (12:32) Long-Term Marketing Strategies
• (20:49) Choosing the Right Customers
• (48:02) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of The Wisenetix Podcast, Trey Martin, the Director of Sales for North America at Valco, shares his extensive experience in the agriculture industry. Trey discusses key insights into sales and marketing, the importance of relationship building, and strategies for leveraging digital tools in modern agriculture. Listen now on all major platforms.

"The upcoming generation wants information at their fingertips. If you're not embracing digital tools, you'll get left behind." - Trey Martin

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Trey Martin is the Director of Sales for North America at Valco Industries, Inc. With a degree in Agricultural Economics from Auburn University and extensive experience in operations management and customer service, Trey excels in strategic planning and team building. His career spans roles at Tyson Foods and Valco, focusing on poultry and swine industries.

What will you learn:

• (00:00) Highlight
• (00:52) Introduction
• (04:56) Top three life experiences
• (09:12) Importance of customer understanding
• (13:02) Building strong relationships in agriculture
• (17:37) Impact of digital media in the industry
• (21:22) Creating valuable content
• (36:21) Overcoming adversity in sales
• (41:52) Closing thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Ashley Bauer-Slabaugh, a seasoned marketing manager in the agriculture industry, shares her insights on digital marketing strategies and their impact on agricultural businesses. Ashley discusses effective budget management, trade show execution, and the importance of sponsorships in enhancing brand awareness. Tune in for a valuable discussion that bridges the gap between traditional practices and modern digital marketing.

"Digital marketing is ever-evolving. Staying updated on current trends and tools is crucial for any successful marketing strategy." - Ashley Bauer-Slabaugh

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ashley Bauer-Slabaugh is a marketing manager with over 15 years of experience in the agriculture industry. She has managed marketing budgets, trade shows, and sponsorships, enhancing brand awareness for multiple companies. Ashley holds a Master's degree in Equestrian Education and leverages her skills to bridge the gap between producers, consumers, and future generations.

What will you learn:

• (00:00) Highlight
• (00:30) Introduction
• (04:42) Effective digital marketing strategies
• (08:55) Managing marketing budgets efficiently
• (18:25) Importance of sponsorships
• (22:40) Enhancing brand awareness
• (29:05) Traditional and modern marketing
• (33:20) Closing thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there!

In this episode of the Wisenetix Podcast, Jean Pedro, an executive manager at Bretanha AMVC, explores the challenges and innovations in the swine and pork industry. Jean discusses project management, supply chain efficiency, and the integration of American management models in Brazil. Tune in to gain valuable insights from a leading expert in the field.

"One of the key differences between Brazil and the US is the long-term vision American producers have, with agreements spanning ten years." - Jean Pedro

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Jean Pedro de Quadros, a seasoned swine veterinarian, holds an MBA from Fundação Getulio Vargas and a veterinary degree from Universidade Federal de Pelotas. With extensive experience in Brazil, the US, and Australia, Jean specializes in the swine and pork industry, project management, and supply chain management. He currently serves as the Executive Manager at Bretanha AMVC.

What will you learn:

• (00:00) Highlight
• (00:38) Introduction
• (04:48) Top Experiences and Achievements
• (08:38) Importance of Relationships in Agribusiness
• (14:22) Differences in Management Styles: Brazil vs. US
• (20:13) Implementing American Management Models in Brazil
• (26:08) Challenges in Integrating New Business Models
• (32:51) Closing Thoughts

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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