Athletic Brewing is now available in over 1,000 places in the UK, including Nicholson’s and all Bar 1 locations!

UK Store finder here

US store finder here

Before Cameron was a champion on the court in Britain, he was a three-year-old from South Africa who had recently moved to New Zealand, a place not well known for producing tennis stars.

Norrie fell in love with the game over other popular New Zealand sports like rugby and cricket and quickly rose the ranks to become the 10th-ranked junior in the world. Realizing just how good he was, he eventually moved to Great Britain to pursue tennis full-time and even spent his college years in Texas pursuing the sport.

On today’s episode we’re sitting down with Cameron to hear the ins and outs of the life of a pro, how he manages the demands of playing and travel, and some of his best stories from pursuing this game around the world.

Rob grew up playing and loving a variety of sports. However, in high school, he excelled at lifting weights. In fact, his first deadlift was over 500 pounds, and within a few months, he was already competing in strongman competitions.

He quickly rose through the ranks to become one of the premiere strongmen in the county (where? In the world?) and began setting records. With his success in what’s often considered one of the most masculine sports in the world, Rob felt he wasn’t being true to himself and those around him. In 2014 he built up the courage to come out, the first professional strongman to do so. As you’ll hear, this was far from easy for Rob. There was a constant fear about what his parents, friends, fellow competitors, and the world would think of him.

Taking the road less traveled is never easy, especially when you’re the one who has to blaze the trail. Today, we will hear Rob’s story and experience of living without compromise and how the weight we carry is not always made of iron and steel.

Matt considered himself a casual runner, completing one or two half-marathons a year. He was raising a family, advancing his career, and staying healthy. His outlook on life was that it was chugging along, and Matt was content. As far as he was concerned, he “had it all figured out.”

However, as life often does, it threw Matt a tough curveball with what seemed like an unsolvable problem. His balance was off, he was constantly exhausted, his vision was blurry, and so on.

After months of doctor appointments, ER visits, and no answers, Matt was left with a sense of bewilderment about the changes happening to him. After collapsing on a work trip and being rushed to the hospital by his work colleagues, he was finally diagnosed with Multiple Sclerosis (MS) and told he would be wheelchair-bound within five years.

Today, we’ll hear about Matt’s journey since the diagnosis, how he got back into running, and how he set his goals far beyond what he imagined before this life-altering news. This leads us to what’s next. Starting June 15th, Matt is planning to run from Lincoln, Nebraska, to Casey, Iowa, in an effort to raise awareness and funds for MS Run the US. You can follow along with his journey here.

Be sure to watch Inches to Miles on Tuesday, June 4th, at 8 pm EST here.

Our ambassador applications are open from now until June 7th. Learn more and apply here.

Have you ever had an ice-cold Athletic brew at the finish line of a race, trade show, or music festival? Maybe it was the eye-catching tent, bold branding, or friendly face behind the table that initially got your attention.

You’d probably want to thank Michelle for helping to make that happen. She’s in charge of getting our award-winning non-alcoholic brews all over the country and coordinating the logistics of introducing Athletic brews to millions of people through event sampling each year.

As we gear up for event season, we wanted to give you a peek behind the scenes of some of the folks here at Athletic Brewing. We’ll hear about how Michelle grew up playing soccer, worked on a dude ranch in Colorado, and fell in love with running, making it a large part of her career before Athletic Brewing.

Next time you grab an Athletic brew at the finish line, give a cheers to the folks like Michelle who helped get it there!

Find out where Athletic Brewing will be this summer by checking out our Events Calendar.

You may have noticed that Athletic has a new brew in town: Fancy Like. It was made in collaboration with country singer-songwriter Walker Hayes. Named after his hit song, Fancy Like is a classic American Pale for easy drinkin’ and simple livin’. It’s clean, crisp, and as traditional as they come; what you’d call an all-American brew, crafted for good times with good people - wherever that may be.

Walker joined us on today’s Without Compromise episode to hear the story behind the brew and how his journey to country music stardom began. Through the twists and turns of making his music dreams come true, Walker’s run has been a story of living Without Compromise.

You can order Fancy Like at athleticbrewing.com.

Today we’re joined by Athletic Brewing ambassador and one of the subjects of Athletic’s new documentary, Inches to Miles, which premieres tonight in Oceanside, California.

The odds were stacked against Timmy Howard from the start. A tumultuous childhood led Timmy down a dark path. Challenges continued to snowball until he eventually found himself in a fitness program, where he finally experienced the loving support that had been absent his whole life. With the strength of this new community at his back, Timmy is fueled forward into IRONMAN Lake Placid, an attempt to conquer a whole new kind of challenge.

You can learn more about Timmy’s story by watching Inches to Miles. Buy tickets to our film premiering in Oceanside, California tonight, watch the trailer, and find out where to watch the film here: https://athleticbrewing.com/pages/inches-to-miles

Alyssa credits her signature toughness to growing up with three older brothers who never cut her any slack on the court. Now they wear her jersey in the stands, cheering on their younger sister, a top division one college basketball player.

Today we’re sitting down with Alyssa ahead of the women’s college basketball tournament to hear how her team is preparing for a deep tournament run and how she’s reflecting on her record-breaking season.

Be sure to check Alyssa’s first game of the tournament today at 11:30am EST!

Learn more about Trailblazer and Athletic Brewing's other non-alcoholic craft beers at AthleticBrewing.com.

When Nicole finished climbing to the summit of Mt. Kilimanjaro, she knew something had changed about her. Soon after, she left her corporate career in search of a new trail and challenge, one that had never been done before. She found that path at Appalachian Mountain Club, a 150-year-old organization whose purpose is to foster the protection, enjoyment, and understanding of the outdoors…and one that had never had a female leader.

You may know AMC through its world-class recreational network of professionally maintained trails and best-in-class outdoor program centers, lodges, cabins, camps, and campsites. From backcountry campsites to front country lodges to world-famous high mountain huts, AMC has had an undeniable impact on the understanding of and appreciation of the natural world for over a century.

Let’s share a toast to Nicole and all the other trailblazers on International Women’s Day with a Trailblazer brew. It's a liquid legend that follows a crisp peach nose through cairns of citrus and florals, peaking at a whole new elevation of hops. The descent is smooth and at times bitter, a true taste of success on a trail hard-traveled, and our toast to those who’ve traveled it before.

To learn more about Trailblazer, our Women's History Month brew, visit AthleticBrewing.com.