Episodios

  • Worldwide Anxiety Brings Local Opportunity
    Feb 2 2026

    WORLDWIDE ANXIETY:

    Do you find yourself wondering what is going to happen next?

    You are not the only person who has that question echoing in their mind. Billions of people are feeling this way around the world.

    Instability creates anxiety and uncertainty causes worry.

    That’s why the price of gold has been shooting upwards like a bottle rocket on the Fourth of July.

    The stock exchange is a short-term barometer of American investor confidence.

    The price of gold is a long-term barometer of the entire world’s confidence in the future.

    Gold was $265 an ounce in the year 2000.

    It had climbed to $1,185 an ounce by 2013 as people all over the world began to bicker at ever higher levels of intensity.

    Driven by concerns over the COVID-19 pandemic, the price of gold exceeded $2,000 an ounce for the first time in history on August 4, 2020.

    Gold climbed to more than $3,000 an ounce on March 14, 2025 as the world grew anxious about “trade war tensions” according to Business Insider.

    Just seven months later – on October 8, 2025 – gold exceeded $4,000 an ounce. Reuters said the reason was “geopolitical and economic uncertainty.”

    That was less than 4 months ago.

    At the time of this writing – Wednesday, January 28, 2026 – gold is at $5,565.40 per ounce.

    Did you realize that the price of gold has climbed from $3000/ounce to $5,565/ounce in less than 11 months?

    Instability creates anxiety and uncertainty causes worry.

    The price of gold rises as the world gets nervous and consumer confidence falls.

    Uncertain about the future, people are becoming increasingly hesitant to spend money.

    LOCAL OPPORTUNITY:

    When their sales volume falls below last year’s sales volume, the first reaction of most business owners is to blame the marketing team. Their second reaction is to reduce their advertising, lay off some people, and hunker down.

    This creates an amazing opportunity for courageous business owners to grow their market share.

    Your ads stand out when your competitors go silent.

    Selling is a transfer of confidence. When the customer doesn’t have confidence that today is the right day, or that your price is the right price, or that your company is the right company to trust, your only option is to transfer your confidence to them.

    When you have successfully transferred your confidence to your customer, they will know that today is the right day, your price is the right price, and your company is the company to trust.

    But this takes

    1. a convincing message

    2. rock-solid courage

    3. staying power.

    Do you have the financial staying power to win droves of new customers when margins are shrinking? More importantly, do you have the emotional staying power?

    I believe that 2026 will be a year of anxiety and opportunity. You can duck and cover, or you can reach upward and rise.

    You cannot change your circumstances, but you can change your actions.

    Will you shrink, or will you rise?

    Roy H. Williams

    Here’s a Little Tidbit of News for You: the wizard has been handsomely paid to appear in a new movie about the global economy and his book “Pendulum” that he wrote in 2012. That movie will be shown in movie theaters across America, but only to private audiences. Roy said to the producer,

    “The Pendulum of western society does NOT predict the economy. It predicts ONLY that society will fracture and social violence will escalate for a period of ten years as we approach the zenith of a ‘WE’, which happened in 2023. Then it will slowly subside for the next ten years....

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    6 m
  • Nicknames & Odd Rhymes are Pastimes
    Jan 26 2026

    David and I began building oilfield heat exchangers in a heavy steel fabrication shop in Oklahoma when we were 14 years old. We were universally known as, “them schoolboys.”

    Steel shops are notoriously noisy, but when we heard “Schooolboy!” ring out above the cacophony of hammers and grinders, we would swivel our heads toward the sound and begin walking toward whomever was looking at us.

    “Hard, dirty and dangerous” describes the work and the men we worked with.

    To call them “drunks, deviants, and derelicts” would certainly be less kind, but no less accurate.

    There were also 8 or 9 solid family men, most of whom were foremen and supervisors.

    The oil coolers we built were the size of a two-car garage. And several times a day these metal monsters would be lifted 5 or 6 feet off the ground by an overhead crane and go swinging through the air to another part of the shop as far as 300 feet away.

    Heavy steel flying through the air is entirely unforgiving. One of my responsibilities was to drive injured guys to the hospital. But few of my bloody passengers were injured in accidents. Most of them were injured in fistfights with coworkers.

    When we were both 16, David and I were joined by a boy named Jay. Dark hair, dark eyes, and skin that was decidedly not English, Irish, Scottish, or German. We liked him immediately.

    David put a quarter into the machine and yanked a Pepsi from its mechanical jaws. He handed it to Jay and asked, “Are you some kind of Puerto Rikkan or something?”

    Jay scowled and said, “No, I ain’t no dang Rikkan.”

    David smiled, clicked his Pepsi bottle against the one that Jay was holding, took a long drink, then said, “It’s good to meet you, Rikkan.”

    We found out later that Jay was Italian, but his name was Rikkan from that day forward.

    A few days later, Rikkan began calling David “Cliff” and my name somehow became “Dean.” Rikkan never told us why he chose those names, but he refused to call us anything else, so David and I fell into line. I began calling him Cliff and he began calling me Dean.

    Jay, David and Roy became Rikkan, Cliff and Dean for the next 3 years. Utterly absurd, but completely true.

    Devin Wright has a sparkling laugh and I’ve always enjoyed hearing it.

    So when Devin began working with me 20 years ago, I would walk into his office each afternoon and ask a ridiculous question. Devin would laugh his sparkling laugh and I would walk away smiling.

    One day I popped my head into his office and looked at him quizzically, as though I was confused. He looked back at me, equally puzzled. With a completely straight face, I asked “Did you get a spray tan?”

    For once, Devin didn’t laugh. He vigorously denied it, utterly aghast that I would ever think that he was so vain and shallow that he would ever stoop to such a ridiculous…

    I quit listening after that.

    So now you know how “Spraytan” was born.

    Jacob Harrison became “Boxwine” in a similar fashion,

    Dave Cullen became “Skunkmeat”

    Howard Wolowitz became “Fruit Loops”

    George Costanza became “KoKo”

    and Jeffrey Eisenberg became “Jet.”

    No, “Jet” is not a reduction of Jeffrey.

    When we agreed to meet for lunch last week, Jeffrey suggested by text that we meet at 1300 hours.

    I texted him back, “I never knew that you were in the Air Force. Did you fly fighter jets?”

    If all of this sounds lowbrow, redneck, hick, uncultured, ill-refined, outmoded, outdated, dinosaur-ish and in poor taste, I agree.

    But no one can spend 4 impressionable years working with drunks, deviants, and derelicts and walk away without at least one bad habit.

    Roy H. Williams

    Dean Rotbart is taking a short Sabbatical from Monday Morning Radio for the next few weeks to travel across America gathering detailed...

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    6 m
  • Politics, Religion, and AI
    Jan 19 2026

    Before you borrow cash from a friend, decide which one you need most.

    Never tell a person that their child is ugly. Every child is the trigger on the gun of their parent’s rage.

    If you say, “I am only speaking the truth,” you can be sure that the child’s parent will just as truthfully amputate you from their life and throw shade at the memory of your name forever.

    “The Proper Priorities of Government” is a beautiful child that lives in the brain of every citizen. And that child is uniquely their own.

    Do you remember what I told you about children?

    AI is the newest baby in every family.

    I am a writer. My words are my children. If you tell me that your AI can replace me as a writer, I will know you to be a fool and a tragic waste of oxygen and skin.

    Can AI write better than you? If your words are not bone of your bone, blood of your blood, and flesh of your flesh, then yes, it probably can.

    When I began production on the “Great Writers Series,” I sent several of my friends a few of the AI-produced performances of the 8,000 grand passages of literature that I have laboriously transcribed from books over the past 50 years.

    When I sent those music-enhanced performances, I pulled the triggers on the guns that are carried by all of the musicians in my life.

    Shortly after being riddled with bullets,

    I received this text from Ryan Deiss on December 26, 2025, at 7:24AM:

    Paul Graham on why you shouldn’t write with Al:

    “In preindustrial times most people’s jobs made them strong. Now if you want to be strong, you work out. So there are still strong people, but only those who choose to be. It will be the same with writing. There will still be smart people, but only those who choose to be.”

    This was my reply to Ryan’s text:

    “Everyone loves AI to do the things they hate, but they hate AI when it does the things they love. I am no different. I think AI is dangerous and stupid and evil when it replaces writers. But I use it enthusiastically to make musical productions instantly possible. I would otherwise have had to spend many months and hundreds of thousands of dollars to create with musicians what I can create with Suno.com in a day. Musicians are well within their rights to resent me and be disgusted with me when I use AI to replace them.”

    The Great Writers Series will continue because it is important to me.

    If you click the image at the top of this page, you will see another clickable image. Below that clickable image is one of the first Youtube shorts – formatted for your phone – that I will be uploading once a day for as long as I am able to do so.

    If you click that performance and enjoy it, and would like to receive a new one each day, you can click through to Youtube and subscribe.

    If you do not like the performance, that’s 100% okay as long as you don’t tell me about it.

    All of my children are beautiful, almost as beautiful as yours.

    Roy H....

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    5 m
  • 1. Equity 2. AI 3. A Prediction 4. A Suggestion
    Jan 12 2026

    1. Equity

    I’m not sure how Google would define “equity,” but my definition of equity is “stored value.”

    As a homeowner, you understand home equity as the stored value that it offers you.

    Your equity in your home is a product of all the time, energy, and money that you have put into it, plus the value that has been added by the passage of time.

    Relational equity is accumulated in the same way.

    “What have we invested in each other? What have we endured? How many years have we traveled through life together?”

    Relational equity is why we tolerate annoyances and troubles from the people we love. They have added value to our lives, so they have relational equity in us.

    Likewise, customer-bonding ads create relational equity between today’s businesses and tomorrow’s customers. They do this by highlighting shared perspectives, beliefs, and values.

    Customer-bonding ads communicate authenticity, and vulnerability. And they are always there, 52 weeks a year. Authenticity, vulnerability, and the passage of time are not easy to fake or accelerate.

    Keep those things in mind as you read on.

    2. AI

    Eighty-seven Wizards of Ads who stay in regular touch with nearly 1,000 businesses are a reliable finger on the pulse of what is happening.

    This is what is happening:

    Google Search results have been altered in a dramatic and unexpected way. Some companies have benefited greatly from Google’s new methodology while other companies have been devastated by it.

    You’ll understand what separates the winners from the losers in just a moment.

    With 6,000 employees, Edelman is the world’s largest PR agency. They help companies worldwide manage their reputations and trust through stories published in mass media.

    Edelman has been doing what they do since 1952.

    On October 27, 2025, Christmas decorations were vibrating in anticipation of replacing Halloween decor when Brent Nelson – Chief Strategy Officer at Edelman – was quoted in Ad Age magazine.

    Explaining why Google dramatically expanded their results-ranking criteria, Nelson said,

    “What drives visibility isn’t your ad budget or keyword bids; it’s earned media. Analysis shows that 90% of what appears in AI summaries is ‘earned-driven’—pulled from reviews, press, blogs, forums and cultural chatter. Paid now plays a different role, amplifying what’s already there.”

    “The new shelf space isn’t a store; it’s the AI summary. Brands need to understand their earned footprint across AI-generated answers.”

    “Who gets cited? Who’s trusted? Who’s missing? That’s the new baseline of visibility.”

    In other words, Google is now rewarding Relational Equity.

    3. A Prediction

    Hundreds of new companies are about to leap into the Public Relations business. Their goal will be to get their clients mentioned in online press, blogs, forums and cultural chatter.

    PR is an easy business to get into. It won’t be long before you are approached by someone who has a PR solution to help you improve your AEO (Ask Engine Optimization).

    If you remember any of today’s Monday Morning Memo, let it be this:

    “If you don’t have anything interesting to say, don’t let anyone convince you to pay money to say it.”

    Company slogans, mush-mouth clichés and traditional ad-speak are not going to move the needle.

    Every month or two, you are going to need something new, exciting, different, and entirely real to say.

    4. A Suggestion

    Radio stations would be smart to start a daily or weekly blog that is fun, quick, entertaining, easy-to-read, and full of valuable things that every consumer would want to know about.

    If I owned a station in Austin, I would call my blog “Cool Things Austin Needs to Know”

    If my blog was well written

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    9 m
  • 85 Cents an Hour
    Jan 5 2026

    In 1958, Paul made 85 cents an hour working in a limestone quarry in Oklahoma.

    He was a man of character, integrity, and kindness.

    He was quiet, smiled a lot, and was a wonderful listener.

    Paul’s humility, kindness, and confidence gave him dignity and authority in the eyes of everyone who knew him.

    He was happily married and had three little girls. On the day his fourth little girl was born he walked into a storm that could easily have ripped him apart.

    It was with great heaviness of heart that Doctor Franklin told him that there was a problem with the Rh factor in the little girl’s blood and that she was almost certainly going to die.

    She was barely, barely, barely hanging on.

    With tears in his eyes Doctor Franklin told him, “And your wife is also fading fast.” Doctor Franklin dropped his chin to his chest as teardrops splashed on his shoes.

    An ambulance rushed both mother and daughter to a larger hospital in a larger town.

    Paul was all alone with eighty-five cents an hour and three little girls.

    Several hours later, a happy and rejoicing Doc Franklin told Paul that both mother and daughter were going to live!

    They were going to live.

    The medical bill was more than a thousand dollars and there was no insurance; just a husband and wife and four little girls and 85 cents an hour.

    Being a man of integrity, Paul went to see Doc Franklin the next day to set up a payment plan for paying that thousand-dollar medical bill.

    Doc Franklin said, “What medical bill?”

    Paul was confused, and it showed on his face.

    Old Doctor Franklin spoke plainly,

    “There is no medical bill. You do not owe any money. Just be a good father to those girls.”

    “Just be a good father to those girls.”

    I can testify that he was a good father to those girls. I met Paul Compton when I was 14 years old and in love with his daughter, the one who nearly died on the day she was born.

    Here’s how I met him.

    One week prior to beginning my freshman year in high school, my mother received an invitation to come to an open house at the school on a Tuesday night where she could meet Coach Jerry Meeks, my home room teacher.

    He taught Oklahoma History, of course.

    Attached to that letter was a list of all the other students who would be in my first-hour class.

    I saw that Pennie Compton was going to be in that class with me. She knew who I was, but we had never actually met. This would be the first time that we would be in class together.

    Mom couldn’t go that night, which suited me fine. I had a plan of my own.

    I was the first person to arrive. The parking lot was empty except for the cars of the teachers. I met Coach Meeks, then took a seat at a desk in the back row. About 30 minutes later, a tall man came walking in with his wife and the girl that I knew I was going to marry.

    After Paul and his wife exchanged pleasantries with Coach Meeks, I walked up to him, introduced myself, then shook his hand as I smiled and said,

    “My name is Roy Williams and you’re going to be seeing a lot of me.”

    Last week Princess Pennie and I celebrated our 49th wedding anniversary.

    Paul never criticized me or gave me advice unless I asked for it. But when I did ask for it, he would tell what he thought, along with some true stories from his own life that explained why he believed what he believed.

    He always spoke slowly and gave me his full attention. His confidence in me was a great encouragement.

    In all the decades that I knew Paul Compton, I never saw him raise his head from prayer without having tears on his cheeks. When Paul talked to God, you knew that God was listening.

    I always looked forward to

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    6 m
  • The Benefit of Extremis
    Dec 29 2025

    Extremis is a Latin word that says you are in extreme circumstances, a desperate situation, a dire predicament, or the edge of death.

    “There is great tension in the world, tension toward a breaking point, and men are unhappy and confused. At such time it seems natural and good to me to ask myself these questions. What do I believe in? What must I fight for and what must I fight against?”

    I’ll tell you who said that in just a minute.

    Here’s another direct quote:

    “It’s life or death for America, people tell you. Angry debates about taxes, religion and race relations inflame the newspapers. Everyone is talking politics: your spouse, your teenage daughter, your boss, your grocer. Neighbors eye you suspiciously, pressing you to buy local. Angry crowds gather, smelling of booze and threatening violence; their leaders wink, confident that the ends justify the means. The stores have sold out of guns.”*

    Are you ready to hear the final two sentences?

    “It’s 1775 in Britain’s American colonies. Whose side are you on?”*

    That first quote about “great tension in the world” and men being “unhappy and confused” came from John Steinbeck in 1941. I’ll bet you thought it was more recent, didn’t you?

    There is nothing new under the sun. Is there anything of which one can say, “Look! This is something new”? It was here already, long ago; it was here before our time. No one remembers the former generations, and even those yet to come will not be remembered by those who follow them.

    If that sounds familiar to you, it’s because Solomon said it 3,000 years ago in the book of Ecclesiastes.

    Here’s my point: Yes, the world is in a state of extremis, but we have always been in a state of extremis.

    So put it behind you. Get over it.

    Better yet, use your recovery from extremis to unleash joy, passion, a flood of creativity, and a flamelike focus that will take you to places you have never been.

    When you recover from a state of extremis, you open a trapdoor to the unconscious mind. It is a waterfall that doesn’t fall downward, but gushes upward into the sky.

    If you want to ride that waterfall, all you have to do is exit your extremis. Put it behind you. Get over it.

    Quit giving your attention to the news.

    Do not say to yourself,

    “But if everyone quit paying attention to the news, there would be no societal outrage, no oversight, no accountability!”

    Let me make this clear to you. There is zero chance that everyone is going to quit giving their attention to the news. It’s an addiction like any other. In fact, I’m worried that you won’t have the strength, the willpower, or the discipline to turn away from it yourself.

    If you monitor the news for the rest of your life, what are the chances that doing so will change anything at all, even a tiny bit? Does being aware of things that are beyond your control somehow give you the ability to change those things?

    Turn away from the dark side, Luke Skywalker. Embrace the light.

    And have a happy, new, year.

    Roy H. Williams

    PS – I gathered a few dozen quotes from Dorothy Parker and made two powerful productions from them. The first production is 4 minutes and 24 seconds long and was extracted from writings that Dorothy published in Vanity Fair and The New Yorker in the 1920s.

    The second production is 5 minutes and 9 seconds and was compiled from the writings of Dorothy’s later years. The character arc between the two performances is sobering. You’ll find both of them on the first page of the rabbit hole. Click the image at the top of the Monday Morning Memo for December 29, 2025, and you’ll be there. – Aroo, Indy Beagle.

    *Caitlin Fitz, “The Accidental Patriots”,

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    6 m
  • A Story 30 Years in the Making
    Dec 22 2025

    The best short stories leave out important information but evoke it in such a way as to cause a kind of explosion of associative connections.*

    These are my secret rules for making that happen:

    1. Lead your listener toward a conclusion and then let them arrive at it on their own. If you state a conclusion and then try to support it with evidence, you are robbing your listener of the joy of discovery.
    2. Give your listener the new, the surprising, and the different.
    3. If you must give them old information, reframe it; give it to them from a new perspective, so that they will see it again for the first time.
    4. Leave out the parts that people skip.

    My Christmas gift to you is The Story of the Universe According to Roy.

    I call it “Way Back in the Long Ago.” You will find it at TribalGospel.com

    It is an auditory opera, a campfire story of God and the Universe told under a starfilled sky by an old man who is accompanied by musicians who sit at the furthest edges of that circle of light.

    But your seat is closer.

    You feel the warmth of the fire as it dances the dance of the story, and the stars twinkle their agreement with glittering laughter.

    This is chapter one.

    Way back in the long ago, the maker spoke, and light exploded across the darkness. Energy radiated across the nothing.

    Time and space and order appeared from the nothing of the long ago.

    Bits of energy shot like shrapnel from a bomb into the grid that was created by the ordering of the nothing. Bits of energy bonded with other bits to become great lumps that went spinning across the grid.

    Their spinning caused these lumps to become spherical.

    Some of the spheres were made of gasses; ice giants and dwarfs, gas giants and dwarfs, and suns of every size and temperature were created by the energy within them.

    Others of those spheres became great rocks.

    Oxygen bonded to hydrogen so that water splashed in the hollows of those rocks.

    The maker smiled.

    Algae and moss and grass and trees emerged, and the maker smiled again.

    Winged creatures darted through the air and swimming creatures darted through the sea, and the maker smiled again.

    And then creatures appeared on the rock itself. Creatures appeared on the land.

    The maker looked at us and decided to make us into little makers with the power to choose whatever we would choose. We have the authority to say “yes,” and the authority to say “no,” as we stare into the eyes of the maker.

    The maker gave us this watery rock we live upon, and complete authority over it.

    We have the freedom to be guided by our choices. We are no longer the captives of our instincts.

    The maker is not held captive by time and space. The maker created time and space from the nothing.

    It is only we – you and me – who measure time and space.

    Our history of deciding for ourselves and living with the consequences has not been a good history.

    Seven billion of us are crammed onto a rock that circles an 11,000-degree fireball as it shoots through the nothing… at 52 times the speed of a rifle bullet.

    We are passengers on a world spinning out of control.

    Having wrongly been told that the maker is in control, we blame the maker for every sadness.

    You can’t have it both ways. You can’t have both free will and a benevolent higher power who protects you from yourself.

    I hope you will take an hour to enjoy

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    7 m
  • Uncork the Champagne of Happiness!
    Dec 15 2025

    What? You don’t see the happy times?

    But they are right there!

    Right there inside you.

    Oh, I see. You have something that is keeping you from seeing and feeling and living the sparkling clear and happy times that are struggling to rise up from the depths of your soul.

    I see that you are worried.

    That’s the problem.

    Worry is the cork that keeps the champagne of happiness from spraying a smile on your face and a sparkle in your eye and joy into your heart

    If you will allow me, I will try to do for you what Julius Rosenwald and Thomas Jefferson did for me.

    Julius Rosenwald was an immensely successful businessman who used his money – all of it – to help people rise above their circumstances and experience the wonders of the world in which they lived.

    This is what Julius Rosenwald wrote to me 100 years ago:

    “Early in my business career I learned the folly of worrying about anything. I have always worked as hard as I could, but when a thing went wrong and could not be righted, I dismissed it from my mind.”

    Friend, when a thing goes wrong and cannot be righted, dismiss it from your mind.

    An army of people surround us whose only job is to make us fearful and afraid. You must not allow these people to capture your attention.

    Journalists have been shouting deceptive and inflammatory headlines at us since the days of the American Revolution.

    But the journalists and podcasters of today have discovered new ways of shouting. Emails and websites and Youtube and cable and streaming services promise, pledge and swear to keep us highly informed and deeply unhappy. They feed our worries like stokers feeding firewood into the boilers of steam trains.

    They want us to ride on their rails of steel so that they can take us where they want us to go.

    Don’t ride their train. Jump off of it. Thomas Jefferson did.

    He said,

    “I do not take a single newspaper, nor read one a month, and I feel myself infinitely the happier for it.”

    He went on to say,

    “Advertisements contain the only truths to be relied on in a newspaper. The man who reads nothing at all is better educated than the man who reads nothing but newspapers.”

    Thomas Jefferson avoided the news and said he was infinitely the happier for it.

    You should do it, too.

    Julius Rosenwald and Thomas Jefferson discovered that Jesus was telling the truth in Matthew chapter six when he said,

    “Do not worry about tomorrow; for tomorrow will worry about itself. Each day has enough trouble of its own.”

    Don’t worry.

    Be happy.

    Roy H. Williams

    David Ackert is making his list and checking it twice — but he’s no Santa Claus. The gifts David brings are powerful insights for professionals who want to grow. David Ackert challenges the long-held belief that success depends on building a massive network of connections. In his view, quantity is a distraction. The thing to do is cultivate a small, curated list of at least 9 not more than 30 “high-value” relationships with people who have the ability to help you reach your goals.

    Send everyone else a Christmas card.

    Rotbart goes roving with David Ackert this week, at MondayMorningRadio.com

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    4 m