Women On Purpose

By: Toni Eastwood OBE MBA & Lesley Craven MA
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  • Summary

  • The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.
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Episodes
  • Diane Watson's Guide to Women's Financial Freedom

    Diane Watson's Guide to Women's Financial Freedom
    Jul 31 2024
    Diane Watson is a relationship-focused financial planner with over 30 years of experience and the author of the Amazon bestseller "She Can Prosper”. She joins Toni and Lesley to talk about financial empowerment, sharing invaluable insights on women's financial independence, the importance of financial planning, and overcoming societal barriers. From childhood money mindsets to practical tips for business owners, this episode is a must-listen for anyone looking to take control of their financial future. KEY TAKEAWAYS Early childhood experiences and parental attitudes significantly shape our financial mindsets and behaviours in adulthood.Women often face unique challenges in financial planning, including being more risk averse and juggling multiple roles as caregivers, professionals, and household managers.Financial education is lacking in schools, leaving many adults ill-equipped to handle personal finances and make informed decisions about money.Business owners, especially women, need to consider protective measures like insurance to safeguard their businesses and personal finances in case of illness or inability to work.The lack of financial knowledge can lead to stress, poor decision-making, and missed opportunities for growth and prosperity.Societal expectations and gender roles continue to impact women's relationship with money, often limiting their financial independence and decision-making power.Writing and sharing personal stories about financial journeys can be both cathartic for the author and inspirational for readers facing similar challenges.Networking and collaborating with like-minded individuals can provide support, inspiration, and opportunities for personal and professional growth in financial matters. BEST MOMENTS "I think ultimately a lot of people get their information from their parents, don't they? Which is either a good thing or it's not a good thing." "I'm a passionate believer in people having wills, which most people don't know. You know, things like powers of attorney, which people think are only for the very elderly but they're not." "Money is fascinating, isn't it? And the way money plays out in relationships, and it's not just, um, heterosexual relationships." ABOUT THE GUEST Diane Watson | Financial Planner Recognising a need to support women to become more engaged with their financial management, she founded ‘She Can Prosper’. Diane, a trail blazer in her field, shares her knowledge and insights with women, specialising in working with working with women who are approaching 40 and beyond to help them improve their financial wellbeing and empower them to take the right steps to plan for their future. She has also recently published her first book also called ‘She Can Prosper’ https://shecanprosper.com/ https://www.linkedin.com/company/shecanprosper https://www.facebook.com/shecanprosper https://www.instagram.com/shecanprosper/ https://twitter.com/SheCanProsper HOST BIOS Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator) Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of a FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way. Lesley Craven MA – Programme Director – (Business Transformation Coach and Facilitator) Lesley has spent 30+ years leading public and social sector delivery, and as a CEO of numerous NFP organisations. She is an accomplished bid writer, facilitator, and business coach leading our delivery to 1000s of Small Business Owners and Leaders over the last 4 years. PODCAST DESCRIPTION The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.
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    58 mins
  • Adapting to Change | How Irma Gomez Built a Language Teaching Business

    Adapting to Change | How Irma Gomez Built a Language Teaching Business
    Jul 24 2024
    In this episode, Toni and Leslie talk with Irma Gomez, founder of Spanish Lessons York. Irma shares her inspiring journey from Mexico City to York, England, where she transformed her passion for teaching languages into a thriving business. Discover how Irma balances motherhood, entrepreneurship, and personal growth while creating a unique learning experience for her students. KEY TAKEAWAYS Irma's move from Mexico to York for education led to unexpected personal and professional opportunities, highlighting the importance of embracing change.Transitioning from corporate life to motherhood prompted Irma to reevaluate her priorities and create a business that aligned with her passions and family needs.Starting a local language teaching business required tenacity and creative marketing, including leveraging social media to find and connect with potential clients.The COVID-19 pandemic forced Irma to adapt her teaching methods, opening up new possibilities for online lessons and expanding her reach beyond local boundaries.Irma believes in the importance of knowing your market and understanding that your ideal client may have different needs and preferences than your own.Continuous learning and adapting to new technologies, like AI, is crucial for staying relevant and growing a business in the constantly changing digital world.Irma's approach to teaching Spanish goes beyond grammar, incorporating cultural elements and personal experiences to make lessons more engaging and relevant.Finding a balance between work and personal life is essential, as demonstrated by Irma's focus on family and pursuit of personal interests like baking. BEST MOMENTS "I don't want to be skint, but I then knew that I could do something alongside motherhood because I didn't want to give up motherhood at all." "So it's teaching. It's definitely teaching. So I, I started to get as well, like qualifications to teach Spanish because of course I knew how to teach English because I did it." "Languages are my passion. So I keep training on things." "I think this age. Because I think it's the here and now is what I like more. I already been however many years I was and did what I did and right now I'm more focused on the here and now." "And I think it's really important that when, you know, when you're trying to find a business or a job that it actually does light you up." ABOUT THE GUEST I'm Irma and I love making sure people who are learning Spanish have a wonderful experience and speak with confidence. Languages are doors that open your mind into other worlds. Learning a language keeps you fit and engaged, so having experienced that myself, I now make sure everyone who attends my lessons feel the same. I'm originally from Mexico City, a colourful and vibrant, busy and chaotic city. I'm a mum, a wife and I now live in the beautiful city of York, UK. Website: www.spanishlessonsyork.co.uk www.spanishlessons.club Social Media: https://www.facebook.com/spanishlessonsyork https://www.youtube.com/@SpanishLessonsClub https://www.linkedin.com/in/irmagomezcruz/ HOST BIOS Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator) Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of a FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way. Lesley Craven MA – Programme Director – (Business Transformation Coach and Facilitator) Lesley has spent 30+ years leading public and social sector delivery, and as a CEO of numerous NFP organisations. She is an accomplished bid writer, facilitator, and business coach leading our delivery to 1000s of Small Business Owners and Leaders over the last 4 years. PODCAST DESCRIPTION The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.
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    44 mins
  • Designing with Purpose: Transforming Lives Through Design with Jane Verity Smart

    Designing with Purpose: Transforming Lives Through Design with Jane Verity Smart
    Jul 17 2024
    Jane Verity Smart is an interior designer with a heart for healthcare spaces. In this episode, Jane shares her journey from corporate design to creating dementia-friendly environments. She reveals how personal loss fuelled her passion and led to a new venture in property staging. Jane talks about how she balances her thriving business with family life and gives valuable tips for success in the design world. KEY TAKEAWAYS Jane specialises in healthcare and dementia-friendly interior design, transforming spaces to boost occupancy rates and improve patient well-being.Her approach focuses on sustainability, acoustics, and nature-inspired elements to create calming environments for patients and staff.Jane expanded her business to include property staging, allowing her to work locally while supporting her family after her husband's passing.The importance of listening to clients and individualising design, even within corporate guidelines, has been key to Jane's success throughout her career.Jane uses AI tools like ChatGPT and Microsoft Co-Pilot Designer to enhance her social media presence and streamline content creation.Balancing work and family life is crucial for Jane, who structures her day to include family time, dog walks, and focused work periods.Jane's definition of success focuses on happiness and fulfilment, prioritising being present for her family while running a successful business.Overcoming personal loss taught Jane the importance of living in the present and focusing on what truly matters in life and business. BEST MOMENTS "Studies reveal that such environments can boost occupancy rates by up to 15 percent and foster tranquil atmosphere for patients. So it creates a really meaningful aspect to interior design." "I listen to what people say because so many people don't listen." "My definition of success, one of the biggest words is happiness because if you're not happy what's the point and that's another reason why I want to continue doing this and not just go and get a job and do something because it pays the bills because I want fulfilment in life." "I've been doing this for over 30 years and I started out working in an architect's practice, worked there for 13 years and won a competition to design Audi showrooms, the car, and did that for quite a long time and took them through three corporate identity stages." "You'd walk in the door and it would just smell really awful. And just look horrible as well, really clinical, very sort of hospital like, not homely at all, not somewhere that you wanted to go into, not somewhere that as a sort of somebody in their 20s or a child would want to go into." ABOUT THE GUEST Jane Verity Smart I create and lead Property Staging transformations for Homeowners, Property Developers/Investors for Sale, SA, and HMOs in Leeds and surrounding areas. With over 30 years of design experience in commercial and residential interior design. I transform properties to create a lasting impact, achieving record Client property sales and value. jane@viapropertystagers.com 0845 643 68 65 https://uk.linkedin.com/in/janeveritysmart Instagram: @via_property_stagers @jane_verity_smart @viainteriors HOST BIOS Toni C. Eastwood OBE, MBA, (Business Transformation Coach and Facilitator) Award-winning entrepreneur, who knows exactly what it’s like to start and scale NFP Business, raising multi-millions in funding. She has served as a non-executive board member and Chair of several charities and NFP organisations. With 30 years’ experience in SME, Business startup and growth, as Director of a FTSE 30 Company, starting and growing two businesses over the last 12yrs. Toni knows what it’s like to leave the familiar behind, to personally risk everything to follow your passion for service and importantly to handle the inevitable obstacles along the way. Lesley Craven MA – Programme Director – (Business Transformation Coach and Facilitator) Lesley has spent 30+ years leading public and social sector delivery, and as a CEO of numerous NFP organisations. She is an accomplished bid writer, facilitator, and business coach leading our delivery to 1000s of Small Business Owners and Leaders over the last 4 years. PODCAST DESCRIPTION The Women On Purpose Podcast is where we keep it real, have fun, an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. We share some laughter, and yes, there might even be a few tears along the way. We want the conversation to flow and will be chatting with our guests learning more about their successes, challenges, and how they have navigated these sharing the tools and techniques they may have used alongside us sharing our tips and techniques from our ASPIRE Model.
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    42 mins
Biographies & Memoirs Leadership Economics Social Sciences Personal Success
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