A workplace that ignores the role of finance in its culture is missing a crucial element for success - and most organizations don't put "finance" and "culture" in the same thought. Rodger Lazoff helps us explore how integrating these elements drives opportunity. We break down the Four Cs: Cooperation, Collaboration, Contribution, and Community, and discuss how CFOs can embed desired behaviors to build trust and transparency. We talk about how effective communication and continuous feedback can develop a thriving team and explore tips for simplifying financial concepts to engage non-financial staff. Join us for a conversation that provides actionable insights for aligning culture and financial goals to create a motivated and cohesive workforce. Featuring Rodger Lazoff

Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.