Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

0:00 Introduction

1:50 Tracy’s Accident

4:25 LinkedIn Achievements

6:16 Using LinkedIn as a Lawyer/Doctor

8:27 Story-Driven Marketing

12:56 Optimizing Your LinkedIn Profile

15:13 Importance of Referrals

18:41 Tracy’s Current Clients

21:21 Worst Mistakes to Make on LinkedIn

23:17 Maintaining Client Focus in Marketing

27:26 Content and Lead Generation

29:15 Building Relationships on LinkedIn

32:43 Lifelong LinkedIn Connection

41:02 Wrapping Up

41:58 www.TheUltimateProfileChecklist.com

Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

- Tom Foster of Foster Web Marketing
- Tracy Enos, LinkedIn Expert Advisor

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.

0:00 Introduction

2:24 Paul’s Business Mentality

3:59 How Paul Got Started

5:25 Every Market Is Different

7:46 Discussing AI

12:10 How to Market Phone Numbers

16:59 Being Accessible for Potential Clients

18:35 Best Phone #’s Paul Has Put Out

21:58 Breaking Routine

25:13 Importance of Intake

29:53 Importance in the Legal & Medical Fields

33:56 Conference Recommendations

45:11 Working in Film

51:03 Wrapping Up

RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.

- Tom Foster of Foster Web Marketing
- Paul Faust of RingBoost.com

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.

0:00 Introduction

2:06 About Simone and DHC Law

5:43 Working With a Team of Specialists

9:32 The Value of Staying in Contact

13:08 Redesigning and Tweaking Your Website

17:07 How FWM Stands Out From the Crowd

20:18 Be Honest, Invest, and Delegate

24:38 Wrapping Up

DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!

- Tom Foster of Foster Web Marketing
- Simone DeLoach of DeLoach, Hofstra & Cavonis, PA

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Introduction

2:05 How CathCap Got Started

3:44 What Do Fractional CFOs Do?

8:05 CathCap’s Ideal Clients

9:14 A Case Study on How CathCap Works

13:40 Understanding the Value of a True CFO

17:24 Book Alert: Exit On Top by Brooke Lively

22:25 The Key to Valuing a Law Firm

30:21 Me Inc. vs. A Branded Company

35:00 What Profit Actually Consists of

36:18 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.

0:00 Introduction

2:12 How Stephanie Got Started

4:10 Deciding to Leave Big Law

5:41 Creating the ‘Lawyerist Podcast’

7:15 What Stands Out About Lawyerist

10:20 Process of Coaching Lawyers

15:39 Coaching Different Kinds of Lawyers

18:15 Biggest Client Success Stories

22:05 Stephanie’s Mentors

23:24 Daily Rituals and Routines

25:20 Wrapping Up

Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.

- Tom Foster of Foster Web Marketing
- Stephanie Everett of Lawyerist

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.

0:00 Introduction

1:47 How Steve Got Started

3:20 Sales-Free Methodology

5:34 Importance of Legal Marketing

7:17 Steve’s First Client

10:06 Niche Legal Fields

12:36 Successful Lawyer Training

17:42 Steve’s Biggest Success Stories

21:37 Steve’s Biggest Mistakes

23:55 Managing Legal Wear & Tear

28:00 Steve’s Mentors

30:40 Daily Rituals and Routines

32:20 Wrapping Up

Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.

- Tom Foster of Foster Web Marketing
- Steve Fretzin of Fretzin, Inc.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.

0:00 Introduction

1:46 What Is Atticus?

3:52 Beyond the Law

6:30 Building a Business to Sell

10:38 Having “Stupid Ideas”

12:37 Lawyers and Succession Planning

17:28 Facilitating Succession Process

22:46 Choosing the Right Leader

31:28 Working With Atticus

39:00 Wrapping Up

Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.

- Tom Foster of Foster Web Marketing
- Mark Powers of Atticus, Inc.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.

0:00 Introduction

1:43 How Sheila Got Her Start

7:18 Coaching Tips for Fledgeling Lawyers

9:39 Why Leave Law for Coaching?

13:19 Sheila’s Coaching Style

16:12 Turning Followers Into Leaders

23:07 Attracting Coaching Clients

27:02 Common Legal Marketing Mistakes

31:40 Sheila’s Coaching Style (cont.)

35:08 Wrapping Up

Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.

- Tom Foster of Foster Web Marketing
- Sheila Murphy of Focus Forward Consulting

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.