• Yorick Bruins of Wakuli on Impact, Coffee from Congo and Wakuli's business model change

  • Jan 24 2024
  • Length: 1 hr and 9 mins
  • Podcast

Yorick Bruins of Wakuli on Impact, Coffee from Congo and Wakuli's business model change By cover art

Yorick Bruins of Wakuli on Impact, Coffee from Congo and Wakuli's business model change

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  • Summary

  • At Founder Radio, we interview the globe's most exciting founders about their business and their journey. We celebrate founders, and hope to inspire others.

    Tune in to our latest conversation with Yorick Bruins! Yorick is Co-Founder and CEO of Wakuli, a Netherlands based Direct-to-Consumer subscription coffee brand, thats has also started opening coffee shops at a high pace.

    Wakuli is all about changing the system of coffee production and distribution, and by cutting out a lot of the middle men, succeeds in paying farmers ±5x times what they'd get from others. Their coffee tastes amazing, too.

    Yorick has founded Wakuli about 5 years ago, and has been working on higher quality food and a fairer system his entire career.

    In this episode, Yorick speaks about:

    • Where his passion for food emerged
    • The challenges he's faced along the way
    • How he learns from others
    • Advice to those aspiring to start a business themselves

    Enjoy listening!

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