You Don't Know Vietnam  By  cover art

You Don't Know Vietnam

By: Ian Paynton - We Create Content
  • Summary

  • Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Follow along for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted and produced by Ian Paynton, co-founder of We Create Content, a content agency for global brands who want to build authentic audiences in Vietnam. Co-produced by Van Bui.

    © 2024 You Don't Know Vietnam
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Episodes
  • E34: Viet Rap to Viet Rave: Producer Nodey talks Vietnam's soundscape
    Jul 30 2024

    Hailing from the graffitied streets of Paris, Nodey came to Vietnam to explore his Vietnamese roots through music. The result? His unique sound inspired by old school hip hop, high tempo electronic music, and Vietnamese samples. Plus, a great studio album called ":-)", an epic music video for the song Đôi Khi featuring Suboi, as well as regular 3am appearances gracing Vietnam's nightclub scene with his high-energy sounds. Today, Nodey shares why the pandemic was a watershed moment for the Vietnam's homegrown music scene, which Vietnamese artists you should be looking out for now, and all the reasons he is very happy calling Vietnam home... for now. Listen and follow Nodey on Spotify and Apple.

    This podcast is brought to you by We Create Content, the content agency for global brands in Vietnam. It's produced by Ian Paynton and Van Bui. A special thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it.

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    31 mins
  • E33: Communal upbringings, gossip, and their impact on marketing in Vietnam
    Jul 16 2024

    Linh Dao Smooke is the COO of Hackernoon, a tech community website that has more than 45,000 contributing writers and millions of readers each month. But today, me and Linh talk about pretty much everything EXCEPT Hackernoon. From how she thinks Vietnam is perceived by people in America, to her experiences being raised the heart of Hanoi's Old Quarter, and what shocks her most when she returns to Vietnam today. We also talk about the importance of brands earning trust with word of mouth and social media in Vietnam, and why stubborn global brand directors often miss the mark with their local marketing efforts.

    This podcast is brought to you by We Create Content, the content agency for global brands in Vietnam. It's produced by Ian Paynton and Van Bui. A special thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it.

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    39 mins
  • E32: What do Vietnam's Gen Z look for in a workplace?
    Jul 2 2024

    Thuy Hoang is COO at The Sentry, a collection of co-working and lifestyle spaces that house more than 70 startups and established companies in Ho Chi Minh City. Today, she tells me what young Vietnamese people are looking for in a workplace, the benefits and challenges of managing a young workforce, and the importance of hiring a great middle manager - FAST. We also talk about young people's attitudes to wellbeing and sustainability at work, and the challenges global brands face when entering Vietnam to do business.

    This podcast is brought to you by We Create Content, the content agency for global brands in Vietnam. It's produced by Ian Paynton and Van Bui. A special thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening. Please subscribe and rate the show, and share it with friends and colleagues you think might enjoy it.

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    37 mins

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