When it comes to attracting new members, it is crucial to understand that the process's speed and ease often hold a higher appeal than the actual products and services being offered. Potential members are looking for financial institutions that can provide them with smooth, hassle-free experiences. They want to be onboarded quickly and without any unnecessary complications, outweighing the value they see in your products and services.

In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Elizabeth Osborne the Chief Operations Officer of Great Lakes Credit Union to talk about how her credit union is adapting to these expectations and more.

This episodes topics:

• Strategies for retaining and acquiring new members
• Approaches to reduce Call Center turnover rates
• Traits that hinder leadership effectiveness
• Methods to mitigate cyber-attacks

The real fun starts whenever you press play. Alternatively, you can read the full transcript below.

Resources:

• Call Center Attrition Rate – Is It Now the Most Important KPI?
• Nearly a Quarter of Consumers Are Likely to Switch Banks in the Coming Year...
• The five leadership saboteurs
• Data Breaches Are More Expensive … And The Costs Are Growing

The real fun starts whenever you press play. Alternatively, you can read the full transcript on our site.

A HUGE thanks to our sponsor, Silvur.

Silvur is the retirement engagement solution for Americans 50+. Leading credit unions use Silvur to retain direct deposit relationships lost at retirement (up to 80%) and reach 98% of members not served by wealth management. Support your 50+ members, reduce asset flight, and capture the $70T retirement wallet.Visit Silvur.com to learn more.

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