• 什麼是 demand generation? 什麼時候做 lead generation?

  • Sep 13 2022
  • Length: 9 mins
  • Podcast

什麼是 demand generation? 什麼時候做 lead generation? By cover art

什麼是 demand generation? 什麼時候做 lead generation?

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  • Summary

  • 跟個人消費相比，企業不會進行衝動性消費，所以我們應該將自己公司，或產品定位，令企業需要作出購買決定時，會想起我們。這是一個屬於長遠的策略，所以我們需要用到demand generation 和 lead generation。
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