How Did H2O Innovation Build a Water Empire Through 18+ Acquisitions (M&A) and What Happens Now Under Private Equity?
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H2O Innovation is a Quebec-based water solutions company founded in 2000. Through strategic M&A, it evolved from a membrane filtration startup into a diversified platform with four pillars: systems, specialty chemicals, operations & maintenance, and water infrastructure development—with the mission to Simplify Water.

Guillaume Clairet is COO at H2O Innovation and GP at the Cycle H2O fund, with 20 years steering the company's M&A-driven transformation from startup through 18+ acquisitions to a private equity-backed platform targeting $1 billion by 2030.

🌶️ KEY SPICES 🌶️

🔧 Four integrated pillars—systems, chemicals, O&M, and water infrastructure development—enable full lifecycle customer relationships from CapEx through recurring revenue

📈 Proven M&A machine with 90%+ acquisition success rate versus the industry standard where two-thirds of deals fail

🌍 Global distribution network serving OEMs across Turkey, Peru, Chile, and Australia with specialty chemicals and components

💧 Water reuse leadership through the Water Infrastructure Development division offering turnkey solutions with no upfront capital under long-term contracts

🤝 Patient private equity partnership with Ember Capital allowing accelerated growth while preserving management continuity and institutional investor alignment

🥜 IN A NUTSHELL 🥜

How did H2O Innovation transform from a startup to a platform company? Starting as a membrane filtration technology company in 2000, H2O Innovation strategically shifted focus from pure CapEx sales to recurring revenue streams by acquiring specialty chemicals companies PWT and Genesis, then rolling up five O&M contractors across North America.

What makes their acquisition strategy different? Rather than relying on investment banking processes, H2O Innovation sources most deals directly through trade shows, customer networks, and industry relationships—prioritizing cultural fit, synergy validation, and fair valuations over competing in auctions.

What changed after Ember Capital's take-private transaction? The 2023 privatization brought renewed appetite for bigger swings and faster decision-making while preserving continuity through existing institutional investors CDPQ and IQ rolling over their stakes alongside management remaining invested.

What is the Water Infrastructure Development pillar? Acquired through NextEra Distributed Water, this fourth pillar offers industrial and institutional clients turnkey water reuse solutions where H2O Innovation finances, builds, owns, and operates decentralized treatment systems under 30-35 year contracts.

Where is H2O Innovation heading by 2030? The company targets over $1 billion in revenue through continued tuck-in M&A, exponential growth in water processing agreements, and geographic expansion.

#️⃣ Mentioned Links #️⃣

H2O Innovation: https://www.h2oinnovation.com

Ember Capital Management https://ember-infra.com/

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How is Cycle H2O (a new Water VC) De-Risking Early Stage Water Tech Investment?

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Cycle H2O is a Canadian water-focused venture capital fund investing $500K-$2M checks in early-stage water technology companies. The fund targets 12 portfolio companies across industrial, municipal, and agricultural water sectors with $30 million ready to deploy.

Simon Olivier is a senior partner at Cycle Capital and head of the Cycle H2O Water Fund, bringing 30 years of corporate experience, including building GE's renewable energy business from the ground up, acquiring Enron's wind assets in 2001, and now applying energy sector investment lessons to water tech & the water VC field.

🌶️ KEY SPICES 🌶️

🔬 Three-headed de-risking structure: Cycle Capital brings VC management expertise, H2O Innovation provides market intelligence across 75 countries, and the fund team delivers strategic guidance as a "copilot investor"

⚡ Energy-to-water playbook: 30 years of renewable energy experience reveals water tech is following the same arc—but with higher stakes since water has no substitute

💼 Business continuity focus: Invests in B2B solutions where industrial users pay for water efficiency because it directly impacts their bottom line, not just compliance

🎯 Exit-first valuation: Maps potential exits before cutting checks to avoid down rounds—seeking the "Goldilocks valuation" where both founder and investor stretch

🌍 Impact without compromise: Treats environmental and financial returns as inseparable, positioning water as a strategic business asset rather than a feel-good cause

🥜 IN A NUTSHELL 🥜

Why focus on early-stage water tech? The greatest impact and value creation happens early, but the risk is high—hence the unique fund structure with strategic partners who provide due diligence support and accelerate time-to-market for portfolio companies.

How do you compress the industry's notorious 12-16 year adoption cycle? By investing in companies addressing urgent market fundamentals like the Legionella detection company Bio Alert, and leveraging H2O Innovation's global network to fast-track pilots and distribution partnerships.

What makes a quick "no" for investment? Missing barriers to entry like IP, undifferentiated "me-too" products, no clear roadmap to monetization, or incomplete founding teams—though exceptional strength in one area can offset weakness in another.

Why avoid policy-dependent business models? Regulations change overnight; instead, the water VC targets industrial users where water efficiency drives business survival, making adoption a financial imperative rather than a compliance checkbox.

What returns can water tech deliver? The fund targets 10x returns as achievable across the portfolio, expects two to three zeros from twelve investments, and bets that rising water scarcity will drive up valuations as water becomes properly priced as a finite resource.

#️⃣ All the Links Mentioned in this Video #️⃣

https://cyclecapital.com/en/cycleh2o/

https://www.linkedin.com/in/simon-olivier-p-eng-mba-3560b04/

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What Wastewater Products Can You Actually Buy for Christmas?

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⬇️ IN THIS VIDEO ⬇️

This special episode showcases 17 commercially available products made from recycled wastewater, desalination brine, and industrial water byproducts. From ski resort snow to table salt, beer to bourbon, cosmetics to clothing, these items prove that circular water economy isn't just theory—it's hitting store shelves as legitimate luxury goods and everyday essentials.

🌶️ KEY SPICES 🌶️

🎿 Big Sky Resort now makes artificial snow from recycled village wastewater using Montana's largest zero liquid discharge system

🧂 Desalination brine transforms into gourmet table salts and superfood ingredients instead of marine discharge

🍺 Reused wastewater beer, rainwater whisky, and coffee-waste vodka prove beverage innovation is real

👖 Jeans from Everlane and Triarchy achieve 95-98% water recycling through closed-loop finishing

🧴 L'Oreal's Burgos "waterloop factory" reuses 100% of process water for Kerastase production

🧪 Hungarian startup Cycle ferments sewage sludge into bio-acid cleaners shipped worldwide

🥜 IN A NUTSHELL 🥜

Can you really eat products from desalination waste? Aqualia's Alma de Mar table salts and UAE-grown Salicornia demonstrate that brine valorization creates food-safe, even gourmet products through controlled crystallization and aquaponic farming.

How are beverage companies using wastewater? H2O Innovation, Epic Cleantec, and Singapore's NEWBrew produce beers from purified wastewater, while Good Vodka upcycles 15 million tons of annual coffee cherry waste and Old Humble proofs whisky with collected Texas rainwater.

What makes water-smart clothing different? Everlane's Saitex partnership recycles 98% of process water, Triarchy replaces chemical bleaching with ozone, and Girlfriend Collective turns plastic bottles into sportswear while capturing microplastics.

Which home products close the water loop? Porcelanosa ceramics operates zero liquid discharge, EnviroCopy paper circulates water 30 times per production cycle, and Vuna's Aurin turns urine into nitrogen fertilizer now scaling across Europe.

⏰ TIME STAMPS ⏰

00:00 17 Wastewater Products

00:17 Big Sky Montana

04:31 Alma de Mar

06:12 Salicornia

07:49 Tasting

09:34 They almost made it...

10:31 H2O Innovation Pale Ale

12:43 Good Vodka

14:24 Old Humble Special Reserve

16:16 Naif Face Scrub

18:27 Kerastase by l'Oreal

20:09 Everlane Jeans

22:29 Triarchy Jeans

23:38 Girlfriend Collective Tank Top

25:07 Himba Fish Cuff

25:32 Innorecycling Water Can

25:59 Aurin by Vuna

27:31 Porcelanosa Tiles

28:56 Sustana Enviro Copy

30:15 Cycle Biocleaners

32:02 Test Results

33:03 An Epic Surprise...

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