In today’s episode, our host Eitan Koter sit down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.

His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.

During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.

If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.

Let’s get started!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Greg Rollett, Head of Growth at The Grommet

LinkedIn: https://www.linkedin.com/in/gregrollett/

The Grommet: https://thegrommet.com/

Watch the full Youtube video here:

https://youtu.be/miVxSquhoBE

Takeaways:

• Building personal connections with customers is crucial in the early stages of any business.
• Video is a powerful tool for storytelling and creating trust.
• Consistency and authenticity are key to successful content creation.
• Live video and Q&A sessions help engage the audience and generate content ideas.
• Capturing ideas and using AI can help generate content ideas.
• The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.
• Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.
• Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.
• Create products that solve real problems and serve a passionate community.
• Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.
• Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.

Chapters:

00:00 Introduction and Greg's Background

02:51 The Power of Video Production in E-commerce

06:29 Creating Personal Connections and Trust

08:41 Consistency and Authenticity in Content Creation

10:27 Generating Content Ideas with AI and Capturing Ideas

15:09 The Bottom Line: Building an Email List and Increasing Sales

17:26

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.

In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.

Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Enrico Fantaguzzi, Co-Founder, Digital Fashion Academy

LinkedIn: https://www.linkedin.com/in/enricofantaguzzi/

Digital Fashion Academy: https://www.digitalfashionacademy.com/

Watch the full Youtube video here:

https://youtu.be/_2awEUO21A8

Takeaways:

• Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.
• E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.
• Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.
• Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.
• Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.

Chapters:

00:00 Introduction and Discussion on the Heat in Italy

04:25 Trends and Challenges in the Fashion Industry

08:41 Roadmap for E-commerce Profitability

13:28 The Role of Data Analysis in E-commerce

19:16 Choosing the Right Channels for E-commerce Growth

25:46 The Importance of Data Analysis in E-commerce

31:29 Introducing the Digital Fashion Academy

In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product.

We dive into topics like how building genuine connections can make or break your success, and Bob breaks down his well-known "Go-Giver" methodology that’s helped countless businesses thrive. You’ll hear about the importance of asking the right questions, listening carefully, and understanding your customer’s needs. He also touches on how this approach isn’t just for face-to-face interactions but applies to digital experiences and e-commerce too.

If you’re running a business, trying to improve your sales process, or just want to rethink how you’re building relationships, you’ll find this conversation helpful. Bob's approach to focusing on providing value and creating long-term relationships is a mindset shift that could change how you see success in business. Let's get started!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Bob Burg, Burg Communications, Inc.

LinkedIn: https://www.linkedin.com/in/bobburg/

The Sales Hive: https://saleswiselive.com/

Burg's daily impact: https://burg.com/daily-impact/

Watch the full Youtube video here:

https://youtu.be/YgMKJzI_NPM

Takeaways:

• Sales is about discovering what the other person needs, wants, or desires and helping them to get it.
• The key to successful selling is focusing on the other person's needs and providing value.
• The five laws of stratospheric success are the laws of value, compensation, influence, authenticity, and receptivity.
• Discovery is a crucial part of the sales process to understand the customer's perspective and tailor the benefits of the product or service to their needs.
• Shifting the focus from getting to giving and consistently providing immense value to others is a powerful approach in business.

Chapters:

00:00 Introduction and Background

04:09 Transforming to an Other-Focused Approach

06:15 The Importance of Discovery in Sales

09:34 The Five Laws of Stratospheric Success

13:23 Implementing the Methodology in Direct-to-Consumer Scenarios

15:09 The Go-Giver Book and Methodology

19:51 Connecting Values and Customer Pains

25:22 The Go-Giver Success Alliance