Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes.

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone!

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Subscribe To My New Podcast Unfiltered Growth

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Support The Podcast & Connect With Troy:

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It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves.

They're doing a ton of marketing based on "best practices," but their sales pipeline is empty, and their revenue is nonexistent.

Is this you? Is this your sales team? Is your business struggling to get the bag in any or all of these areas?

This episode will provide you with an in-depth masterclass on the art and science of selling, referencing great insights from past episodes of the iDigress Podcast catalog and my book Strategize Up.

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy:

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This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers.

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field.

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing.

They define A.I. as using natural language conversations to allow interactions between humans and computers.

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field.

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All Time {#41 - GoodPods}
• Top 100 Sales Podcasts All Time {#40 - GoodPods}
• Top 80 Growth Marketing Podcast {Guru Conference}
• Top 100 Tech Podcasts All Time {#64 - GoodPods}
• Top 100 Black Business Podcasts
• Top 100 Podcasts For New Entrepreneurs
• Top 50 Small Black Business Podcasts
• Top 50 Business Strategy Podcasts

We became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.

On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy's Instagram @FindTroy

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

It's a new year. It's a new season. But will you achieve new growth? 

This episode will break down the one thing preventing you from elevating your business to new levels.

There are three questions you must ask in order to increase business productivity.

In addition, you must analyze your C.U.P.  in order to scale.

And lastly, we'll navigate the As to the Es for sustainability.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy