Ever wondered whether setting up one of those LinkedIn-Newsletters we're all constantly invited to subscribe to would be ... worth it? We always had our doubts... until we came across Westofcenter's Andy West, who, clearly, aced the LI-NL with his helpful, concise, and, above all, highly social "Agency Advisory." So... we invited him to the show, and asked him to explain ...

Episode guest: Andy West, founder, Westofcenter Consulting

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Pls. find the shownotes for this episode at unbillable-hrs.com.

Stressed out by "new biz," RFPs, pitches and proposals? Might be your firm's vague value proposition is at fault... Listen to Ash and Flo discussing the "downstream" issues caused by too broad, too generic propositions, and how these lead to much-too-high pre-sales and bid management efforts and business development cost. Oh, and, stay tuned for their tips re. how to do better!

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

We constantly tell consultancy marketers to speak less about what their firms do, and more about which outcomes they can deliver. But hey, easy for us to say, right? What are you supposed to do if your firm doesn't seem to have any hard outcome data points to share? Ash and Flo explain:

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Can you position - and then successfully grow - a firm by positioning it around a extreme, if not "radical" candor? Nikhil Suresh and his colleagues over at Hermit Tech (a "radically ethical" data consultancy) sure think so - and continue to make waves by calling out the bullshit in all things digital, data, and AI. Listen in to hear Nik speak to how it's working for them! Episode guest: Nikhil Suresh, co-founder, Hermit Tech

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Do your firm's service websites convert... or stink? Chances are, they're at least a bit smelly - simply because that's the expected state of things in this industry of ours. But don't fret... you can make them much, much more effective quickly by using the principle and structure Flo discusses in this episode. Oh, you might want to reference this Bain website as you listen to this (it's our case example for this episode).

Voices, production, etc., by Flo only (just this time). Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

It's a summer break replay y'all ... focused on a key, key topic: Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let's just say: If your job is to market a consultancy - you can't miss this episode!

Episode guest: Ute Wellenberg, friend of the show and account strategy GOAT (so to say).

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Pls. find the shownotes to this episode at unbillable-hrs.com!

In our experience, many consulting workshops are far less effective than they should be – and it really has to change. Which is why we invited Mesozoic’s João Landeiro, an expert in workshop design and facilitation, to hear from him how experts can turn unfocused examples of do-not-much ‘executive education’ into laser-focused productivity sessions driving real results.

Episode guest: João Landeiro, founder, Mesozoic.

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Please find the shownotes for this episode at unbillable-hrs.com

Keen for some practical tips for improving your firm's business development AND delivery success? Then listen to this replay of a recent Deltek webinar, which has Flo summarize a few key pointers around value proposition refinement and "signature method" design! Episode host: Deltek, through their "Powering consulting efficiencies" series.

Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the webinary-accompanying blogpost here.