Culture, when built correctly can be your key differentiator. When built incorrectly it can be your Achilles' heel.

Today we do a deep dive into the founding story of Indianapolis darling startup Lessonly. Lessonly is a market leader in training software and was acquired by San Diego-based Seismic in 2021.

We sit down with co-founders Max Yoder and Conner Burt to discuss Lessonly's development over the last decade and why culture has always been a North Star in the companies evolution.

Max and Conner both started their professional career by means of the Orr Fellowship, a two-year, Indianapolis-based fellowship focused on developing the next generation of business leaders and entrepreneurs.

Max began working on Lessonly after winding down his first startup. Conner was working in sales at ExactTarget (acquired by Salesforce) at the time. The two were roommates and Conner became an early adopter of the original Lessonly platform, where he used it to help train an international sales team of ExactTarget.

Learn more about the Lessonly journey and hear the words of wisdom this dynamic duo has about growing a high-performing, venture-backed tech company.

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Making medical bills Bearabill.

We chat with Lisa Matsuyama and Forest Satterfield, the founders of Bearabill, to learn how they're building a startup that predicts future healthcare costs, identifies medical billing errors and overcharges, and how they're negotiating on your behalf for lower bills.

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Lay of the Land’s fifteenth conversation is with Justin Bibb, the new Mayor-elect of Cleveland.

This conversation originally aired on March 18, 2021 and covers a lot — through a lens of technology, entrepreneurship, and equity, we explore Justin’s vision for the city of Cleveland. Really enjoyed this conversation and hope you do too!

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Justin Bibb is a proud Cleveland native who grew up in Mt. Pleasant on the southeast side of the city. He has dedicated his career to rebuilding neighborhoods and making cities safer, healthier, and more resilient. Justin currently serves as the Chief Strategy Officer of Urbanova, a start-up focused on solving the unique challenges faced by mid-sized cities.

Over the last 15 years, Justin has worked at the intersection of government, business, and the nonprofit sector as an executive and nonprofit leader. He interned for President Barack Obama when he was in the U.S. Senate and has served as Special Assistant for Cuyahoga County, Head of the Global Cities Practice at Gallup, and most recently, Vice President for KeyBank.

He co-founded Hack Cleveland in 2014 following the death of Tamir Rice and launched Cleveland Can't-Wait in 2019, a nonprofit focused on advancing racial equity and economic opportunity in underserved neighborhoods across the city. Justin also serves on the boards of the Greater Cleveland Regional Transit Authority, Teach for America – Ohio, Destination Cleveland, and LAND Studio Inc.

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Learn more about Justin’s Candidacy: https://www.bibbforcle.com/

Follow Justin on Twitter: https://twitter.com/JustinMBibb

Follow Justin’s Campaign on Twitter: https://twitter.com/BibbForCLE

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