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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

The world goes out of its way to make you believe you are not good enough. Maybe you aren't sure you like where you've been or who you've become. Maybe someone has made you believe a lie about who you are by speaking damaging words to you. The discovery of our true identities does not begin by looking within ourselves but by looking to the One who made us. Hello, My Name Is will inspire you not to wear the nametag that someone else gave you but to wear the name of who God says you are.

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins https://amzn.to/3MrRlDU Named a "Top 10 Branding Book by Branding Journal," and a "Top 10 Marketing Book" by Inc. Magazine, this is the ultimate guide to naming your product or business. The completely revised second edition has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle,...