Showing results for "The Anatomy of Buzz" in All Categories
-
-
The Anatomy of Buzz
- By: Emanuel Rosen
- Narrated by: Jason Culp
- Length: 8 hrs and 42 mins
- Abridged
-
Overall
-
Performance
-
Story
Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.
-
-
Very comprehensive. Uses current examples.
- By Matthew on 01-18-04
-
The Anatomy of Buzz
- Narrated by: Jason Culp
- Length: 8 hrs and 42 mins
- Release date: 02-02-01
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $13.46 or 1 credit
Sale price: $13.46 or 1 credit
-
-
-
Mr. Skin's 2022 Anatomy Awards
- 03-22-22
- The Rod Ryan Show
- Length: 11 mins
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try again -