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Author Jodi Hrbek, a seasoned Salesforce veteran with two decades of experience leading high-performing teams, offers insider tips, actionable strategies, and proven advice to elevate your Salesforce game. Filled with encouraging expertise, helpful career guidance, and bite-sized tactics you can implement immediately, this book will sharpen your ability to uncover business needs and deliver impactful Salesforce solutions.

Any company needs to sell its products or services to customers on a regular basis in order to generate consistent revenues and to create profits. A marketing function in any organization creates and executes various types of marketing campaigns with an objective to build brand awareness about the company’s products and services. Similarly, a sales function manages the sales pipeline in order to create new business from new or existing customers for a company. A robust Customer Relationship Management (CRM) platform is pivotal for any company that wants to transform its marketing and ...

**UPDATED 2024** Salesforce is a large system with so many great capabilities and you may seem overwhelmed that you were assigned as part of the customization process, especially if you have never seen Salesforce before and may have only heard about the system in your past experience. Fear no more, as this book is the first step in making sure you are compiling the necessary business requirements prior to implementing any customizations, by understanding what is in place and how things may need to change. Compiling your company’s business requirements is part of the overall implementation...

*** UPDATED FOR 2025 - THIRD EDITION *** “This book is the missing link ... and should be required reading for anyone looking to launch or grow a career within the Salesforce ecosystem.” —Selina Suarez, Executive director/founder, PepUp Tech In the next two years, an estimated 3.3 million jobs in the Salesforce ecosystem will open, and one of them could be yours. But how can you sort through all these jobs—administrators, architects, analysts, developers, consultants—and find the one that is right for you? And how do you package yourself to win the job position? Martin Gessner, ...

Whether you're just starting your Salesforce journey, planning a career shift, or simply curious about the world of cloud computing and customer relationship management (CRM), this practical book is the source you need. Packed with foundational knowledge and practical insights, the Salesforce Certified Administrator Study Guide helps you understand the cloud, CRM, and the entire Salesforce ecosystem.

The Salesforce Admins podcast features real-life Salesforce Admins, product managers, and community leaders who transform businesses, careers, and community with clicks, not code. This 20min (sometimes a bit more) weekly podcast hosted by Mike Gerholdt feature episodes to empower Salesforce Admins who are implementing Enterprise CRM solutions. There may be some (digital) confetti. For more than our most recent episodes, go to https://admin.salesforce.com/salesforce-admin-podcast.

Becoming a solutions architect requires a hands-on approach, and this edition of the Solutions Architect's Handbook brings exactly that. This audiobook will teach you how to create robust, scalable, and fault-tolerant solutions and next-generation architecture designs in a cloud environment. It will also help you build effective product strategies for your business and implement them from start to finish.

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives listeners a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values - trust, customer success, innovation, and equality - and commitment to giving back have become the company’s greatest competitive advantage.

Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there's never been a proven formula for building a sales force of top performers. Finding such a "holy grail" of sales has been Derek Gatehouse's obsession for decades. To identify what makes a top-producing salesperson and why some sales teams have a high percentage of top producers, he interviewed more than 2,000 executives in many different industries.

Accidental Salesforce Admins is the podcast for problem-solvers, change-makers, and the go-to leaders managing Salesforce in their organizations. Hosted by Robert Sur, Co-founder & CEO of Delegate, this show dives into the unique challenges faced by accidental Salesforce admins and provides a roadmap for success. Through the lens of the Deep5ive framework—Outcomes, Humans, Technology, Capabilities, and Rhythms—you’ll learn how to create meaningful change, align priorities, and lead teams with clarity. Each episode features actionable strategies, real-world stories, and lessons to help ...

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work.

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

Introducing The Freedom Blueprint for a Salesforce Admin, the ultimate guidebook for anyone looking to travel the world while maintaining a successful Salesforce career. Are you tired of feeling chained to a desk for 8 hours a day, dreaming of adventure but stuck in the same routine? The Freedom Blueprint has got you covered. With over 20 chapters jam-packed full of practical advice and actionable strategies, you'll learn how to embrace the digital nomad lifestyle as a Salesforce Admin and thrive in your career while traveling the world. From selecting your ideal work and travel ...

Dive into the expansive world of Salesforce with Derek Cassese, a seasoned expert with years of experience both within Salesforce and at XenTegra. In each episode, Derek unveils actionable insights, shares insider secrets, and imparts best practices rooted in his deep industry knowledge. Whether you're just starting out or are a seasoned Salesforce pro, tune in to demystify the platform and discover ways to make it more user-friendly for all. Join us on our journey to simplify Salesforce for everyone.

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

I tell stories. Stories of ordinary people from Salesforce ecosystem. People that are very well-known and people that have never shared a single word online. Join me in my goal to empower every single Salesforce professional to achieve the next step in their career and life.

Welcome to "The Salesforce BA Hub Podcast"! Join us on this exciting journey as we dive deep into the key concepts, best practices, and essential skills needed to ace the Salesforce Business Analyst Certification Exam. Each episode will focus on a crucial aspect of the certification process, from mastering Salesforce analytics to understanding security and access. Our experienced hosts will provide valuable insights, tips, and resources to help you excel in your Salesforce career.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results.