Mostrando títulos en Aspectos Comerciales

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

In his first book Tracks That Sync, award-winning composer Graham Barton shows you how to unlock an unfair advantage in music licensing with 10 simple principles. Combining creativity, advertising, psychology, and business, he gives you the real-world tools you need to level up your tracks and supercharge your income. From creative choices to productivity hacks, Barton shares his lessons learned over the last decade in the business. He collects them into a powerful manifesto that inspires the modern composer on the path to break through their income ceiling.

"Hired Musician" is a co-authored work about how to make a living as a musician. Mat Maxwell and Seth Costner have distilled their years of experience into a comprehensive guide that's as informative as it is engaging. Raw, real, and written for aspiring and established musicians alike, "Hired Musician" is your roadmap to getting and keeping gigs.

How to Keep Your Dukes Up in the Music Business is the guide every musician needs to navigate the music bizz. This book includes eight essential contracts that all musicians need, and with over 20 years of experience in the entertainment business and a music attorney today, Miss Krystle Shares some of the best kept industry secrets you need to know. Having the advantage means managing all the business aspects of your career, and it is an investment of time that will pay off in a big way.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

The DJ Bible is the largest and most comprehensive guide available for DJs. This is the ultimate guide on how to be a professional and successful DJ. This book gives you insight into the history of the culture, practical advice for new and professional DJs alike, how to get started as a DJ, and information on proven business models for DJs. Origins of the culture How to start a DJ business What equipment you need How to make money as a DJ Which gigs you need to take, and which ones to pass Guide for making sample mixes and a professional portfolio How to use your gear How to transition, ...

Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz-kid CEO of a Swedish start-up celebrated his company's US launch. In the midst of the Apple-Android tech war and a music-label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shock waves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Allen Klein was like no one the music industry had seen before. Though he became infamous for allegedly causing the Beatles’ breakup and robbing the Rolling Stones, the truth is both more complex and more fascinating. As the manager of the Stones and then the Beatles—not to mention Sam Cooke, Pete Townshend, Donovan, the Kinks, and numerous others—he taught young soon-to-be legends how to be businessmen as well as rock stars. While Klein made millions for his clients, he was as merciless with them as he was with anyone.

Less than one percent of all musicians reach megastar-level fame. For the rest of us, a successful music career involves playing in bars, clubs, hotels, corporate gigs, cruise ships, and wedding venues. That career can be just as fulfilling and meaningful—if you’re willing to work on the fundamentals. Gig for Life will teach you those fundamentals. Georges Elchakieh shares his system for every aspect of creating and running a successful business as a musician.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. And no one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.

This book that I've written is a collection of proven strategies to maximize your success in the music industry presented to you in a no-BS, matter-of-fact manner.

Introducing You and the Music Business: Empowering Independent Artists, the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.

Songwriter, signed recording artist and veteran radio broadcaster Ty Hager interviewed hit country songwriters for his radio show "Behind the Hits", which aired on radio stations in the U.S. and world-wide on the American Forces Radio Network in 2011. Now he's compiled those interviews for Nashville Songsmiths - In-Depth Interviews with #1 Country Songwriters. You'll hear the stories behind such phenomenal hits as "The Dance," "I Swear," "Independence Day," and many, many more.

As a renowned recording-studio maven, Trevor Horn has been dubbed 'the man who invented the '80s'. His production work since the glory days of ZTT represents a veritable 'who's who' of intelligent modern pop, including the likes of ABC, Frankie Goes to Hollywood, Paul McCartney, Rod Stewart, Pet Shop Boys, Seal, Simple Minds, Grace Jones and Mike Oldfield—among many others. This book is Trevor's story in his own words, as told through the prism of twenty-three of his most important songs—from the ones that inspired him to the ones that defined him.

Run Your Music Business is the second book in the Music Law Series written by experienced entertainment lawyer Audrey K. Chisholm, whose clients have been featured on MTV, American Idol, and VH1. Run Your Music Business picks up where her first book, Start Your Music Business, left off.

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life, along with the legal and business skills to master them. The book teaches future music managers and artists how to acquire clients, negotiate contracts, develop image, administer taxes and finances, and deal with promoters, media, attorneys, and unions. Packed with industry guidelines and sure-fire career tips from industry icons, this book is a professional springboard for music managers, recording artists, singers, and rock bands alike.