Showing results by publisher "-30- Press LLC" in Business Aspects

Alan McGee's role in shaping British musical culture over the past 30 years is hard to overstate. As the founder of Creation Records, he brought us the bands that defined an era. A charismatic Glaswegian, who partied just as hard as any of the acts on his notoriously hedonistic label, he became an infamous character in the world of music.

Nick Duerden has spent many years interviewing the most famous musicians on the planet. Without exception, they are at their most interesting when they've peaked, and when they are on their way down. In many ways, this is when these former idols are at their most heroic, too, because they reveal themselves not only to be humane and sensitive, but also still driven to create, to fulfil their lingering dreams, to refuse to live quietly.

In the world of music, entertainment and the nightlife. Few jobs are as exciting and fulfilling as the mobile DJ. This short book will give you a solid overview on what to expect when starting up your mobile DJ business. All the Dos and Don'ts about what goes into running a successful DJ business. This book is filled with pure content and no fluff. It'll give you a direct view of some really interesting facts and tips that the average person would completely miss.

As a renowned recording-studio maven, Trevor Horn has been dubbed 'the man who invented the '80s'. His production work since the glory days of ZTT represents a veritable 'who's who' of intelligent modern pop, including the likes of ABC, Frankie Goes to Hollywood, Paul McCartney, Rod Stewart, Pet Shop Boys, Seal, Simple Minds, Grace Jones and Mike Oldfield—among many others. This book is Trevor's story in his own words, as told through the prism of twenty-three of his most important songs—from the ones that inspired him to the ones that defined him.

Most musicians dream of making professional-sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or to make better music. Inside, you will find up-to-date, practical, and well-explained techniques in a professional guide for 2024 and beyond.

For almost 30 years as label boss, producer and talent conductor at XL Recordings, Richard Russell has discovered, shaped and nurtured the artists who have rewritten the musical dictionary of the 21st century, artists like The Prodigy, The White Stripes, Adele, M.I.A., Dizzee Rascal and Giggs. Growing up in north London in thrall to the raw energy of 80's US hip hop, Russell emerged as one part of rave outfit Kicks Like a Mule in 1991 at a moment when new technology enabled a truly punk aesthetic on the fledgling free party scene.

Music managers and artists will learn the secrets of successful management with scenarios from a manager’s work life, along with the legal and business skills to master them. The book teaches future music managers and artists how to acquire clients, negotiate contracts, develop image, administer taxes and finances, and deal with promoters, media, attorneys, and unions. Packed with industry guidelines and sure-fire career tips from industry icons, this book is a professional springboard for music managers, recording artists, singers, and rock bands alike.

This book is a revised edition of Desi Serna’s original 2001 release, How to Make Money Teaching Guitar, which was one of the very first coaching materials on the market geared toward guitar teachers. Through a step-by-step process, and using a positive and encouraging tone, Desi and his new coauthor, Donnie Schexnayder, guide you through the ins and outs of teaching and illuminate the professional and personal benefits that guitar instruction can offer you. How To Teach Guitar and Start Your Own Music Instruction Business is the definitive guide to starting your own small business ...

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

Before you start reaching out to labels, you have to get clear on what you want from a prospective deal. You also have to understand what partnering with a label can do for you - and what it can’t. That way, when you’re offered an opportunity you’ll be able to advance towards your dream from a truly informed place. If you’re offered a deal and what you want isn’t included - you’ll now know how to ask for it, or you’ll have the confidence to walk away. As the artist Manafest, Chris Greenwood has sold hundreds of thousands of albums and millions of singles worldwide.

For 20 years, Merge Records has remained true to their belief that you can sign bands because you love their music and respect what they're trying to do. As giant corporate labels struggle for survival, Merge has garnered a secure and growing fan base while releasing some of the best music of our time. Our Noise is the history of the much loved label as seen by those who were there. It features interviews with and profiles of now releases some of indie rock's biggest names.

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all.

Spotify’s algorithm is kind of a black box. Your song releases, you do some marketing, and then it gets thrown onto some algorithmic playlists, sometimes. To most artists, it may as well be completely random, but behind the scenes, there is some very particular code executing purposefully written algorithms. Unfortunately, we have no idea what this algorithm actually is.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

What the Business Is? is a new informative audiobook that explores the essential strategies and business tactics independent artists require to succeed in their industry. This step-by-step guide helps independent artists on their journey of transforming their music dreams into a profitable music career. It includes techniques and tips on creating engaging brand strategies, how to attract new fans, market your music, and manage financial growth and resources they can utilize to succeed.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Become a DJ in 60 Days: And Get Paid Doing It! is the ultimate handbook for anyone interested in pursuing a career in DJing. Written by a seasoned DJ, the audiobook provides a comprehensive overview of the industry, from the basics of equipment and software to advanced mixing techniques and strategies for landing your first gig.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs. In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently.