Showing titles in Business Aspects

As a renowned recording-studio maven, Trevor Horn has been dubbed 'the man who invented the '80s'. His production work since the glory days of ZTT represents a veritable 'who's who' of intelligent modern pop, including the likes of ABC, Frankie Goes to Hollywood, Paul McCartney, Rod Stewart, Pet Shop Boys, Seal, Simple Minds, Grace Jones and Mike Oldfield—among many others. This book is Trevor's story in his own words, as told through the prism of twenty-three of his most important songs—from the ones that inspired him to the ones that defined him.

Alan McGee's role in shaping British musical culture over the past 30 years is hard to overstate. As the founder of Creation Records, he brought us the bands that defined an era. A charismatic Glaswegian, who partied just as hard as any of the acts on his notoriously hedonistic label, he became an infamous character in the world of music.

Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e., everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know.

The music world has changed, and there’s no coming back. The absolute majority of people now prefer to stream their favorite music, and 94 percent use playlists for this purpose. In fact, playlists replaced the radio, and now every artist has a chance to become a newborn music star just from a successful placement in a top Spotify or Apple Music playlist. But what do you need to become “playlist” worthy? What music do you need to record? And, most importantly, how do you get on such playlists?

You're about to discover how to use social media to gain a huge online following. You'll learn how to efficiently manage your Twitter account and create engaging content to share with your fans. You'll also learn how to do some automation so you can save time when putting your content out there.

Sound advice from a published songwriter and an experienced singer/musician who once worked for London Records. Twenty-seven songwriting contracts! Some are these the author has used in his past as well as new contracts that he has revised and added additional material to. Unique and informative for the songwriter seeking advice on the music business and what he or she needs to be aware of when signing music business deals. A great reference guide!

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

Being a successful musician takes more than playing well. This audiobook helps musicians of all styles and levels manage the business side of their career. Megadeth bassist David Ellefson draws on 20 years of recording and touring experience to share his knowledge of how the music industry works - from the musician's perspective. Explores the key areas of management, recording, promotion, touring, and career image.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

As a musician, do you feel successful, respected, creatively fulfilled, supported in your creative goals, or inancially comfortable? If you answered no to any of these questions, you need to listen to The Happiest Musician.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. And no one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene.

In 1979, 2 Tone exploded into the national conscience as records by The Specials, The Selecter, Madness, The Beat, and The Bodysnatchers burst onto the charts and a youth movement was born. 2 Tone was black and white: a multi-racial force of British and Caribbean island musicians singing about social issues, racism, class and gender struggles. It spoke of injustices in society and took fight against right wing extremism. The music of 2 Tone was exuberant: white youth learning to dance to the infectious rhythm of ska and reggae; and crossed with a punk attitude to create an original hybrid.

Chapter four of The Artist's Guide to Success in the Music Business. This chapter is regarding managing, performing, and booking gigs.

When you download You've Got a Video Camera, Now Put It To Work, you'll learn everything you need to know to enter the independent music video business. It's time to build your own business and put that camcorder to work!

Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over two billion dollars made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's three billion dollar sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become moguls.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

Author Adam Cruz takes you on a fast-paced journey through the complicated world of streaming music. In his distinctive narrative style, he details the effects that manual interplay have had on royalties and chronicles the diminishing value of music, the rise of streaming services, and the changing attitudes of music lovers. Cruz also shares tips and tales from his days of running a widely popular NYC disco label at the turn of the millennium.

"The Songwriting Guitarist" author Mike Meiers shares his extensive knowledge and experience as a songwriter and guitar instructor spanning over a decade. This book presents a system that propelled Mike into commercial songwriting success and continues to secure major sync licensing placements and coveted songwriting guitarist gigs. Beyond mere guitar techniques, this guide delves into the art of songwriting, cultivating the right mindset, and undergoing a transformative journey.

Enter a new realm of audio enlightenment with the "Harmonious Careers" eBook. Breathing life into a captivating journey through the world of sound design, this book serves as your premier guide, emphasizing the essentials of sound theory, and brimming with engrossing career pathways in the entertainment industry. Our initial power play is with an in-depth introduction to sound design, painting a vivid picture of a sound designer's pivotal role, and tracing the outlines of its history. We further stimulate your interest by delving into the abundant opportunities this versatile industry has ...