Showing titles in Business Aspects

Looking for the Magic is a cultural-historical remix, a fresh perspective on how Arista Records reflected its place and time, New York in the 1970s and early 1980s. Through interviews with dozens of artists and executives, music journalist Mitchell Cohen goes inside the business of making and marketing music during this vibrant and diverse period. Under Clive Davis, rock, pop, punk, jazz, R&B, disco, cabaret and Broadway were all represented on Arista. The label sounded like the city it was at the geographical center of. From its inception as a new entity built on the pop and soul ...

What if you could steal the bulletproof formula to grow 1,000 superfans across Instagram or TikTok...while you sleep? It doesn't matter how many followers you have! You can use this exact blueprint that viral musicians apply to gain a huge audience and get your music ahead as soon as tonight...without spending a penny on paid ads. Inside this new book, you’ll find a decade of game-changing strategies that I’ve built for hundreds of independent musicians, record labels, artist managers, and music brands.

Most up and comers don’t realize it, but trademarks are very important for anyone looking to establish a brand in the music industry. Just like copyrights protect your music, a trademark protects your name and logo, and can protect your likeness from being bootlegged. In short, a trademark means that no one can make money by pretending to be you. As usual, we’ve taken the legal jargon out and explained concepts in a simple manner that will be easy to understand. This guide is not as long as Copyright for Producers or Music Theory for Producers, but it could be just as valuable.

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These "record deals" were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book.

"Hired Musician" is a co-authored work about how to make a living as a musician. Mat Maxwell and Seth Costner have distilled their years of experience into a comprehensive guide that's as informative as it is engaging. Raw, real, and written for aspiring and established musicians alike, "Hired Musician" is your roadmap to getting and keeping gigs.

Immerse yourself in a symphony of positivity as this book weaves together a tapestry of affirmations designed to nurture confidence, ignite creativity, and foster a mindset of success. With chapters dedicated to various facets of a musician's life, from skill cultivation to collaboration, mental well-being to gratitude, this book is a heartfelt companion for those who seek inspiration and empowerment in the pursuit of musical excellence.

In this book you will be provided with the inspiration needed to take the next step to becoming a fabulous fully fledged performer in the competitive world of entertainment. Now, in its second edition, it's not just for those starting out, but it's the real insiders' guide to everything you need to know to reach the very top of your game.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

Jana Pochop compiles years of experience as an artist, a booking agent, a tour manager, a venue booker, and a social media fiend to share some of her best practices for independent artists of all levels. Topics include web presence, social media strategy, crowdfunding strategy, fan base growth, touring tips, booking strategy, and some personal stories from Jana's seven years on the road.

Music is so important because it has no purpose. Its only utility is to remind each of us as human beings about the power of our own imagination. Music matters because it is so completely a human invention. But not a useful one - its only purpose is existential and ethical. It reminds us of what we are capable of; that each of us brings something a little bit different to the experience. An experience that can only strengthen our respect for the dignity and lives of others.

In the world of music, entertainment and the nightlife. Few jobs are as exciting and fulfilling as the mobile DJ. This short book will give you a solid overview on what to expect when starting up your mobile DJ business. All the Dos and Don'ts about what goes into running a successful DJ business. This book is filled with pure content and no fluff. It'll give you a direct view of some really interesting facts and tips that the average person would completely miss.

Newly revised, updated, and expanded second edition! Includes three times more pictures and diagrams, helpful summaries, and example scenarios for a variety of programming situations! Don't be afraid of DMX any longer! For many mobile DJs, DMX seems to be an impossibly challenging and complex mountain to climb. In the second book in his series of guides for mobile DJs, the author explains the ins and outs of all things DMX in a way that is simple to understand and easy to implement. Topics such as how DMX works, purchasing DMX lighting, choosing a DMX controller, and creating exciting light...

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

The Music Agenda is a combination of the knowledge of the authors and their experiences working in the music industry. From managing and booking shows for bands, to dealing with having to fix a broken-down van at 2 a.m., or negotiating a deal for an artist with a major record label, the authors have come together to impart their knowledge on the reader in order to give them a distinct advantage in today’s music business. Throughout this book, you will learn the necessary skills and knowledge needed to operate in today’s fast-paced business.

For 25 years, the Rock and Roll Hall of Fame has defined Cleveland’s image as the “Rock and Roll Capital of the World.” But while the Rock Hall has become an iconic landmark for the city of Cleveland and for fans of rock and roll around the world, it was just one missed phone call away from never being built in Cleveland. If the prominent singer and actress Lesley Gore hadn’t contacted radio personality Norm N. Nite in August 1983, the Hall of Fame would not be in Cleveland—period.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional.

As a musician, do you feel successful, respected, creatively fulfilled, supported in your creative goals, or inancially comfortable? If you answered no to any of these questions, you need to listen to The Happiest Musician.

Any music professional can tell you that there’s more than one way to have success in the music industry. Jermaine Morgan simply compiled 10 ways that by using your musical skills and resources, any up-and-coming or established musician can become a music success. Drawing from his own experiences working in the music industry, Jermaine shows that it’s possible to have a successful musical career without necessarily becoming famous.