Showing titles in Marketing & Sales

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

"How to Profit from Instagram" offers a comprehensive roadmap to transforming your Instagram presence into a powerful profit-making tool. This detailed guide dives deep into the strategies and tactics necessary to monetize your Instagram account effectively. From optimizing your profile to attract more followers to mastering the art of affiliate marketing and creating sponsored posts, this book covers it all. Each chapter provides step-by-step instructions on implementing practical techniques to increase engagement, build a loyal community, and significantly boost your income. Learn how to ...

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Any Fundraiser will learn how to develop a highly functional fundraising operation, how to engage donors in respectful, graceful and meaningful ways to create lasting, difference-making philanthropic mutual outcomes and impacts. As a non-profit organization, you will also learn how to practically build donor portfolios, fundraising teams, understand emerging donor personalities, and ultimately design a philanthropic culture where the fundraiser becomes the donor advisor and the donor is always treated as the NPO’s investor, partner, and – in reality – the hero of the story! What ...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

En un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85 por ciento de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué compran lo que compran; con neuroventas descubriremos cómo hacer que elijan tu producto o servicio sin hacer grandes esfuerzos.

Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of power, time, and information to always reach a win-win negotiation.

"El Arte de las Ventas: Técnicas Efectivas para Ser un Vendedor Exitoso" es un libro completo que ofrece una guía práctica y perspicaz para aquellos que desean alcanzar el éxito en el mundo de las ventas. El autor explora diversos aspectos cruciales de la profesión, desde la construcción de relaciones sólidas con los clientes hasta el manejo de objeciones y el cierre de ventas. En este libro, los lectores descubrirán estrategias probadas para establecer conexiones significativas con los clientes, comprender sus necesidades y ofrecer soluciones personalizadas. Aprenderán técnicas ...

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

500 Items to Sell on eBay - 10 Book Bundle! Book 1: Turning Thrift Store Knick Knacks into Giant Cash Stacks: 50 Everyday Items You Can Buy Cheap At Thrift Stores And Resell On eBay And Amazon For Huge ProfitHere Is A Preview Of What You'll Learn... Where Do I Begin and What Should I Buy? Easy to Find Items You Can Make a Profit on What Else Should You Be Looking For? Even More Items You Can Resell For Good Money Unique Items You Never Thought Would Sell Some 1980’s Items You Can Sell and Make Profit On The Odd Selling Items That Sell Great Much, much more!Book 2: eBay Selling Secrets for...

Unlock the secrets to turning your TikTok endeavors into a lucrative business with "TikTok Riches: Mastering the Art of Profitable Content." Whether you're an aspiring influencer, a creative individual, or a savvy marketer, this comprehensive guide offers everything you need to know to monetize your creativity and build a sustainable income on one of the world's fastest-growing social media platforms. Inside "TikTok Riches," you'll discover: Understanding TikTok: Delve into the platform's unique algorithm, learn the demographics of its user base, and master its key features to maximize your...

Quantum NLP is the art and science of human excellence. New scientific discoveries show us clearly that we are creating our reality through the use of our language. By teaching ourselves more effective language patterns, our brain automatically forms new neurological pathways that naturally lead to new behaviors and habits.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop" - to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth.

The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.