Showing titles in Marketing & Sales

Are you sick of life just happening to you instead of deciding what you want and then setting a course to get it? You can take your life back. Once you know how to work the process, transactional sales can give you success for the rest of your life.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences.

Bitcoin became a buzzword overnight. A cyber enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem truly to understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question.

No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.

1.17 billion people use Google search. (Yes, a billion with B). 63 percent of them said they’d click on a Google ad. Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Despite the fact that 99 percent of them don’t know how to advertise properly). If you are serious about advertising online and you’re looking for an affordable way to put your product or service in front of millions of highly-targeted prospects, Adwords is the way to do it. And this audiobook is the place to start.

If this sounds familiar, then this book is for you. The Client Retention Matrix provides practical actions and a proven system for turning high-stress client relationships into long-term, mutually beneficial partnerships. You’ll learn how to onboard new clients for optimal success; how to turn difficult conversations into opportunities for connection; and most importantly for your business, how to get everyone in your organization equipped and motivated to create an all-star client experience.

Sales is a world where the slightest advantage can be the difference between being the top performer and missing quota. This book is built to give you meaningful advice that will help you get that edge and be the top performer in the competitive, challenging world of cybersecurity sales. Imagine identifying your ideal buyer and then asking them to write a book on what works and what doesn’t when selling to them.

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

Neil walks the talk and doesn't just run his million dollar home eBay business; he teaches others to do exactly the same. "Anyone can do it, even if you don't have any money..." You don't need any money or previous experience, if you can use the internet, have access to a cheap digital camera, then you have all you need to become an eBay millionaire.

It’s time to finally launch your high-ticket coaching offer—and launch it F-A-S-T. If you're considering this audiobook, then there have been a lot of obstacles that kept you from actually launching your coaching program and getting it off the ground. Some of those barriers include identifying your right-fit prospects, acquiring your first member when you don’t have any members at all, trying to locate your next members, and scaling your business without creating a monster that constantly demands your time and attention. This audiobook will help you overcome these barriers.

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.

A Code of Honor is the core ingredient to creating winning organizations. This audiobook is a step-by-step guide for any individual, group, or company to actually create a Code of Honor specific to their team. The audiobook explains through examples, stories, and numerous case studies how a Code of a set of rules is created, maintained, enforced and used for rapid and controlled growth of any entity.

Club Wealth’s World Class Buyer Agent is a book meant for real estate agents at all levels of their career, including team leaders who want a guide specific to working with buyers. We encourage team leaders who want to improve their team's per-agent closing count to suggest this audiobook to their agents.

The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

Real estate wholesaling is not only the fastest and easiest way to get started in real estate investing; it is the fastest path to becoming a real estate millionaire as well. This book is the field manual that contains the strategies James Hodges used to go from making $17,000 per year as a personal trainer to making $1.1 million dollars in his first 12 months as a real estate wholesaler and has now used to help hundreds of investors launch and scale their own wholesaling businesses as well.

Zig Ziglar can put money in your pocket! Discover the 44 proven best ways to close a sale, the five basic reasons why prospects don't buy, 24 negative words to avoid, and more. Sell Your Way to the Top is full of money-making, deal-closing techniques that can bring huge rewards!

At Easy Route Test Prep, Our Focus is on Your Success. We understand that you're not just preparing for an exam; you are laying the groundwork for a successful career in real estate. Our goal is to equip you with Practical Tips, Essential Tools, and Insightful Guidance to excel on your exam and in your future endeavors as a real estate agent.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.