Mostrando resultados por título "The Power" en Marketing

It may seem that offering services to cater to every dog and person is the best way to grow your business and maximize revenue. However, this approach can sometimes dilute the value you provide and create a business that doesn’t truly resonate with anyone. By choosing to specialize in one particular area, you can flip that around and take care of your customers in a way that other businesses can’t.In today’s show, we’ll dive into the idea of creating a specialist business that makes your brand truly unique, allowing you to serve both people and dogs in a deep and meaningful way, ...

📢 New Episode Alert 🎙️ In today’s special episode of the Face It Podcast, we’re visiting Birmingham to sit down with Anka of Anka Aesthetics. 💉✨ She’s not just an award-winning practitioner—Best Cosmetic Nurse of 2023—but also a dedicated educator in the world of aesthetics. In this episode, we dive into her journey from being a nurse to becoming a leader in aesthetics. Plus, she shares incredible insights on how her nursing background shaped her patient care and why quality training matters in building confidence for new practitioners. If you’re interested in ...

Are you a political hobbyist? Do you read the Hill Times or iPolitics just for fun? Do you tune into the Sunday morning political shows and talk about politics with your friends or families – like if you were talking about your favourite sports team? Well, if you are – you might be hurting democracy. On this episode of inFocus, I’m joined by Dr. Eitan Hersh, an associate professor in the Department of Political Science at Tufts University. His research focuses on civic participation, voting rights, and the relationship between election rules, strategies, and the behavior of voters. In...

Get in Touch! Send us a message.In our last episode, we explored how AI can be your go-to for summarizing complex information. In this episode we’ll explore another minute-freeing application of AI: using it for efficiency in task management and work summaries.GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: https://www.facebook.com/...

In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the different ways you can use audience research, and what's on the horizon for Sparktoro v2. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative ...

Rank Burn is excited to announce the launch of PrimeTrafficMaster, a revolutionary AI-powered software suite designed to enhance digital marketing efforts. This innovative platform offers a range of effective tools and tips, empowering loyal customers to elevate their online presence and drive targeted traffic. Rank Burn City: Luganville Address: Lot 16 Barrier Beach Luganville Website: https://rankburn.com/primetrafficmaster/

In this episode of Creative Architects, host Angela Hollowell discusses the difference between free and paid communities as well as the different types of creator business relationships you can have and ways you can find and grow your network. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator ...

This one's for the data geeks. Listen to how Kai and her team shatters limitations founders and CMOs have for what’s possible around profitability and turns the tide for eCommerce brands in as little as 60 days. How? By building marketing ecosystems and strategies that align with the financial realities of the business using only a calculator and a handy dandy PnL statement.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.