Mostrando títulos en Ventas y Comercialización

Value-Added Selling (Fourth Edition) offers proven strategies and tactics to help you not only close more sales, but improve repeat business without compromising on price. You'll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.

No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn, practical moneymaking steps. By saving countless hours of trial-and-error experience, listeners will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant.

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

With more than 1 million copies in circulation, it remains the best-selling family business book of all time. Much of its success is owed to the deeply original message about the dangers of gifting an operating business to family. It offers business owners and their family a proven process for building wealth and protecting family relationships by exploring whether the business should be sold inside or outside the family. Every Family's Business includes 12 questions to help guide this emotional transition.

Become the sustaining resource as a sales professional or entrepreneur in today's tough competitive market. The way people buy may change, the way people sell only gets better. Discover the proven principles from 45 best-selling courses from the extensive Nightingale Conant library. In this new program, Sales Revelation, the ultimate collection of Nightingale Conant's best-selling sales and business leaders shares 33 select 20-minute topics with over 11 hours edited into an easy-to-use format.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a “sales bible” (Inc.).

A step-by-step system for seven-figure success. Rock Your Network Marketing Business will help you discover how to promote products, power prospect, present your opportunity, product, or service, powerfully "close", power start your new distributor and duplicate, plus much, much more.

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

Michael Weaver’s book, Game Changer, is a must-listen for the insurance agent trying to take their agency to the next level. In the book, Michael reveals his secrets to having a profitable agency year after year. The author will show you how having the right focus daily will give you the bandwidth to concentrate your efforts on income-producing activities that lead to massive results. You will see how having the right focus, accompanied by value-based sales conversations and great processes, will set your up for an amazing career.

Totem te ayudará a comprender mejor cómo funcionan las marcas de la nueva era y agudizará tu sentido sobre cómo se configura nuestra sociedad, porque la verdadera transformación que estamos viviendo no se reduce a lo digital: es también cultural, social, económica y emocional.

In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

If you want your customer service team to get creative about excellent customer service, this audiobook will do the job. An unforgettable true story about a young man with Down Syndrome who changes the culture of a grocery store.

Jack Daly is an international expert in sales and sales management, bringing 30 plus years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company. If we get the culture right, everything else in our business will be easier. If we don’t get it right, all else will be hard.

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.

Customers ask for discounts; salespeople try to say “no”, but they rarely succeed. Most know they’re supposed to sell value, but don’t know how. This book reveals how buyers discover value, and how salespeople can help. Using real-world examples, Dr. Stiving maps out the math to quantify value, then shows you how to use it to justify your price. You’ll learn how to recognize the best prospects to spend time with, and who you can safely ignore. He tells you when it’s appropriate to talk about competitors, and when to avoid it. Open your mind to a radically new way to sell.

Are you ready to catapult your land investment business into the realm of seven-figure success? Do you find the volatility of the real estate market daunting, yet yearn to make that bold leap into higher earnings? Forget the conventional path of basic real estate and land flipping. To join the elite top 1% of investors, you need a game-changing strategy. The average land investor, often tutored by generic courses, targets modest properties under $10,000. But how can significant gains—like $50,000 or even $100,000 per flip—be achieved with such small stakes?

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.