Showing titles in Business Development & Entrepreneurship

What makes a great handyman? Handyman Manifesto takes the guesswork out of this question. The principles in the audiobook are timeless and will work for you, the handyman, if you are interested in creating a lasting business. Handyman Manifesto bridges the gap from being a tradesman to becoming a small contractor. The audiobooks discusses the importance of sales, communication, pricing, insurance, etiquette, and most important, building trust.

Great companies can fail: not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations, "disruptive technologies", that create the products and opportunities of the future.

When you start asking yourself the question of whether you can turn the seed of an idea into a thriving business, and you start looking at everything that’s required, it’s easy to become overwhelmed and feel like you’re in way over your head. It’s daunting when you look at it all at once, but you’ve stumbled upon a lit path–a clear, 6-step process to launching a successful business.

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for "security," everything we thought was "safe," no longer is. But more and more opportunities are rising out of the ashes of the broken system to generate real success. Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

In From Ideas to Impact, Michael Sheldrick delivers an inspiring and insightful discussion on how to implement social impact by driving policy change.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership - such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters. 

Tackling the fundamental question asked by all taxpayers - How can I save on taxes? - attorney and CPA Mark J. Kohler empowers you to dismiss standard CPA viewpoints like "your tax payment is what it is" and "you just make too much money." Simplified through the mastery of storytelling, Kohler invites you to immerse yourself in the compelling tale of a typical family's tax awakening. Through their journey, you'll discover critical but underutilized tax strategies to achieve huge tax savings.

Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company, GORUCK, as an excuse to drive to all lower 48 states with his dog, Java, to meet people and get into adventures, while searching for how to rebuild in America.

In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development.

In this sharp and controversial international best seller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: The state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years. Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.

Jeffrey Sachs - celebrated economist, special advisor to the Secretary General of the United Nations, and author of the influential best seller The End of Poverty - disagrees. In his view, poverty is a problem that can be solved. With single-minded determination he has attempted to put into practice his theories about ending extreme poverty, to prove that the world's most destitute people can be lifted onto "the ladder of development."

In Scale or Fail, author Allison Maslan shares her revolutionary SCALEit Method for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she's used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic big-picture risks, and fulfill your dreams of business expansion and skyrocketing profit.