Showing titles in Business Ethics

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

This is Book 1 in the Christlike Leadership and Practice Series. Learn how your ethics impact your life, business, and career. Christ-based ethical principles and attitudes work. They make a difference at home, at work, at the club, at church. They are the means to becoming a better, more holistic, leader, manager, teacher, parent, and coach. And this book, written by a pastor and award-winning project manager, explains how.

Unlock the power of shareholder capitalism -- a system that transcends zero-sum games and Wall Street stereotypes. In its essence, shareholder capitalism enables mutually beneficial trade, a concept ingrained in our human history for over 300,000 years. This approach fosters specialization, fuels innovation, and propels economic growth.

From Plato to Plutarch, Shakespeare to Churchill, Machiavelli to Melville, Jane Austen to Carl Jung, Pericles to Peter Drucker and many more - here are the best leadership ideas of the past 25 centuries. You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment and strength of character that all great leaders have but that most business schools and corporate workshops don't teach.

The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, corporate elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we lack both. Vivek Ramaswamy is a traitor to his class. He’s founded multibillion-dollar enterprises, led a biotech company as CEO, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio.

In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over 15 years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerising: a radical reimagining of work space for a new generation. He called it WeWork.

Learn how to avoid misdirection on the information superhighway. Not to school hackers but to warn you, here are the most common ways someone can bend or break the truth to generate misinformation. Many of these tricks rely on leveraging emotion to cloud logic. Another technique is to confuse cause and effect, often implying that perpetrators are actually victims (and vice versa). This little book in the White-Collar Migrant Worker series is adapted from the author's Eric Hoffer Award-winning textbook, How to Lie with Charts: Fourth Edition. This text has been adopted as supplementary ...

Orison Swett Marden is considered to be the founder of the modern success movement in America. It is hard to deny this because Marden's first book, Pushing to the Front, was published in 1894 and had a phenomenal circulation. Then in 1897 he founded Success Magazine, which reached the enormous circulation of nearly a half-million. In an effort to bring his thoughts back to life in today's world we decided to edit and rewrite one of his most famous works Be Good to Yourself.

Discover the secrets to success and fulfillment in "The Atomic Game Changer: 9 Life-Changing Principles for Unrivaled Success and Fulfillment." Unlock your hidden potential and transform your life with these powerful principles that have helped countless individuals and businesses thrive.

In a world increasingly valuing more than profit-focused endeavors, “Sustainability Leadership” is a compelling invitation to transformative action. This pivotal work encourages businesses and visionaries to adopt a holistic approach, melding profit with societal and environmental welfare. It highlights the crucial roles of Global Social Responsibility, Eco-environmental Circularity, and Prosperity-Wellbeing Purposes, heralding a shift from conventional practices towards evolved models of responsible capitalism and holistic success metrics. Structurally, the book presents a balanced ...

Real wages have stagnated or declined for most workers, job insecurity has increased, and retirement income is uncertain. Why have jobs gotten so much worse? As Peter Cappelli argues, these issues and others stem from the logic of financial accounting and its fundamental flaws in dealing with human capital. Financial accounting views employee costs as fixed costs that cannot be reduced and fails to account for the costs of bad employees and poor management. The simple goal of today's executives is to drive down employment costs, even if it raises costs elsewhere.

This is the first book to chart the catalytic path of this new industry, explaining how it is and can be a positive disruptive force. It shows how impact investing is a transformational vehicle for delivering "blended value" throughout the investment spectrum, giving a single name to a set of activities previously siloed in enclaves, revealing how they are linked within what is becoming a new field of investing.

The negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the director of global compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way.

Even when pitted against huge currency markets like the stock market and cryptocurrency, Forex is still the largest key player in the money-making field to which it belongs. Do you wish to achieve financial freedom and live the life you deserve by leveraging the forest market? Do you want to build a passive income stream that will sustain you during your retirement? At the end of this audiobook, you'll have a solid understanding of the concepts you need to start making money trading Forex.

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School. Harvard University occupies a unique place in the public's imagination, but HBS has arguably eclipsed its parent in terms of its influence on modern society.

We have all heard the exclamation “it’s like a jungle out there”, especially in trying to navigate the business world. That feeling of being overwhelmed by the chaotic arises just in the efforts to keep business moving and alive, let alone to achieve true profit optimization. It does not even broach the concept of building a business to its ultimate fruition: to become a valued and valuable entity of which you can sell at high profit in an exit strategy.

Los problemas de dinero nunca se han solucionado con dinero, sino con ideas nuevas. Sin embargo, cuando pasamos por dificultades económicas, toda nuestra energía se canaliza en tratar de resolverlas, y - paradójicamente - no generamos ideas nuevas. Por eso este audiolibro no trata tanto sobre dinero, sino sobre cómo recuperar la libertad sobre tu tiempo y tu energía. Para ello, debes aprender primero qué es el dinero, los mitos y las creencias que tenemos sobre el mismo, así como las actitudes necesarias para mejorar tu situación económica.

Basics in Communication 101 helps people to become better Communicators. The whole focus of the book is to identify key components of the communication process and to determine the best ways to deal with and communicate properly. A must listen for every family member and office person.

In Intentional Integrity, Robert Chesnut, general counsel of Airbnb, offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.