Showing results by publisher "-30- Press LLC" in Computers & Technology

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

The world's most infamous hacker offers an insider's view of the low-tech threats to high-tech security. Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide.

Unlock the world of digital investigation and fortify your expertise in Computer Hacking Forensic Investigation (CHFI) with this comprehensive guide. Tailored specifically for aspirants aiming to ace the CHFI certification, this book is a roadmap to success, blending theory with hands-on practice test questions and detailed answers. Explore the intricate landscape of digital forensics as you navigate through chapters meticulously designed to encompass the core elements of CHFI.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

When we make decisions, our thinking is informed by societal norms, “guardrails” guiding our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.

In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters, Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so.

Flash crashes. Speed dating. Instant messaging. From the devices we carry to the lives we lead, everything is getting faster, faster. But where did this great acceleration come from? And where will it lead? In this vitally important new audiobook, Robert Colvile explains how the cult of disruption in Silicon Valley, the ceaseless advance of technology and our own fundamental appetite for novelty and convenience have combined to speed up every aspect of daily life.

Are you aspiring to become an AWS Certified Developer? Are you looking for a comprehensive resource to prepare for the AWS Certified Developer exam? Look no further! This book is your ultimate guide to acing the AWS Certified Developer certification by providing you with a robust set of practice test questions and detailed answers to help you succeed.

Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set the stage for the company's multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software.

Most people are baffled by how computers work and assume that they will never understand them. What they don't realize - and what Daniel Hillis' short book brilliantly demonstrates - is that computers' seemingly complex operations can be broken down into a few simple parts that perform the same simple procedures over and over again. Computer wizard Hillis offers an easy-to-follow explanation of how data is processed that makes the operations of a computer seem as straightforward as those of a bicycle.

Medicine has become inhuman, to disastrous effect. The doctor-patient relationship - the heart of medicine - is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality.

Accessing and using the information that's freely available online is about more than just relying on the first page of Google results. Open source intelligence (OSINT) is intelligence gathered from publically available sources and is the key to unlocking this domain for the purposes of investigation. The Tao of Open Source Intelligence provides a comprehensive guide to OSINT techniques for the investigator.

The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.

The Pentester BluePrint: Starting a Career as an Ethical Hacker offers listeners a chance to delve deeply into the world of the ethical, or "white-hat" hacker. Accomplished pentester and author Phillip L. Wylie and cybersecurity researcher Kim Crawley walk you through the basic and advanced topics necessary to understand how to make a career out of finding vulnerabilities in systems, networks, and applications.

Behind the familiar surfaces of the telephone, radio, and television lies a sophisticated and intriguing body of knowledge known as information theory. This is the theory that has permitted the rapid development of all sorts of communication, from color television to the clear transmission of photographs from the vicinity of Jupiter. Even more revolutionary progress is expected in the future.

Isaac Kronenberg does it again with another fabulous blogging book that goes above and beyond anything else out there! This latest book by Kronenberg is the most advanced blogging book on the market, teaching nothing but the most effective blogging monetization strategies that exist to get your blog from zero to $2000 a month in 90 days.

From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.

Businesses own more data than ever before, but it's of no value if you don't know how to use it. Data governance manages the people, processes, and strategy needed for deploying data projects to production. But doing it well is far from easy: Less than one fourth of business leaders say their organizations are data driven. In Designing Data Governance from the Ground Up, you'll build a cross-functional strategy to create roadmaps and stewardship for data-focused projects, embed data governance into your engineering practice, and put processes in place to monitor data after deployment.