Mostrando resultados por Editor "Audible Studios" en Computadoras y Tecnología

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Delete looks at the surprising phenomenon of perfect remembering in the digital age, and reveals why we must reintroduce our capacity to forget. Digital technology empowers us as never before, yet it has unforeseen consequences as well. Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see. Google remembers everything we've searched for and when.

Cyberspace is all around us. We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain. In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what's at stake for Internet users and citizens.

In The Decision Tree, Thomas Goetz proposes a new strategy for thinking about health, one that applies cutting-edge technology and sound science to put us at the center of the equation. An individuals Decision Tree begins with genomics, where $400 and a test tube of spit provides a peek at how your DNA influences your health. It taps self-monitoring and collaborative health tools, where iPhone applications and next-generation monitoring gadgets can help individuals successfully change their behavior, once and for all.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

Nell'agosto 2014 lo scienziato Alessandro Vesespignani riceve una chiamata: un'epidemia senza precedenti sta distruggendo la Guinea, presto contagerà il resto del mondo. Il nome del virus è ormai noto a tutti: Ebola. Vespignani e il suo team si collegano a un supercomputer e, grazie ad algoritmi e simulazioni, riescono a prevedere la diffusione del virus con mesi di anticipo. Predire il futuro è la nostra ossessione sin dall'alba dei tempi.

The US Army entered World War II unprepared. Lacking Germany's blitzkrieg approach of coordinated armor and air power, the army was organized to fight two wars: one on the ground and one in the air. Previous commentators have blamed Congressional funding and public apathy for the army's unprepared state. David E. Johnson believes instead that the principal causes were internal: army culture and bureaucracy, and their combined impact on the development of weapons and doctrine.

The Cyber Risk Handbook is the practitioner's guide to implementing, measuring, and improving the counter-cyber capabilities of the modern enterprise. The first resource of its kind, this book provides authoritative guidance for real-world situations, and cross-functional solutions for enterprise-wide improvement.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

Life Mode On is a revolutionary approach to living a better life with technology and our personal devices, from digital lifestyle expert Dr Joanne Orlando. These are no quick fixes; these are real, practical solutions for long-term fulfilment in our increasingly digital world. Dr Jo helps people to understand their technology use and make it better.

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Are your kids unable to step away from the screens? Here is a practical, step-by-step guide that gives parents the tools to teach children, from toddlers to teens, how to gain control of their technology use.

Casi de la noche a la mañana, los deportes electrónicos y los videojuegos competitivos se han convertido en el mayor fenómeno deportivo y de entretenimiento en la historia de la humanidad; un acontecimiento social y económico del que todos quieren formar parte: marcas, anunciantes, empresas y jugadores.¿Qué son los deportes electrónicos y cómo se hicieron tan populares tan rápidamente? ¿Por qué triunfan los videojuegos como Fornite, Call of Duty o League of Legends?

The dream of capturing and organizing knowledge is as old as history. From the archives of ancient Sumeria and the Library of Alexandria to the Library of Congress and Wikipedia, humanity has wrestled with the problem of harnessing its intellectual output. The timeless quest for wisdom has been as much about information storage and retrieval as creative genius. In Cataloging the World, Alex Wright introduces us to a figure who stands out in the long line of thinkers and idealists who devoted themselves to the task.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

In Decoding the Heavens, Jo Marchant tells for the first time the full story of the 100-year quest to decipher the ancient Greek computer known as the Antikythera Mechanism. Along the way she unearths a diverse cast of remarkable characters and explores the deep roots of modern technology in ancient Greece and the medieval European and Islamic worlds. At its heart, this is an epic adventure and mystery, a book that challenges our assumptions about technology through the ages.

Locked away in refrigerated vaults, sanitized by gas chambers, and secured within bombproof caverns deep under mountains are America's most prized materials: the ever-expanding collection of records that now accompany each of us from birth to death. This data complex backs up and protects our most vital information against decay and destruction, and yet it binds us to corporate and government institutions whose power is also preserved in its bunkers, infrastructures, and sterilized spaces.

A panoramic overview of biotechnologies that can endlessly boost human capabilities and the drastic changes these "superhuman" traits could trigger. Biotechnology is moving fast. In the coming decades, advanced pharmaceuticals, bioelectronics, and genetic interventions will be used not only to heal the sick but to boost human physical and mental performance to unprecedented levels.

La materia è intelligente. Solitamente pensiamo i materiali che ci circondano come semplici strumenti, passivi e incapaci di interagire con l’ambiente in modo complesso, ma a ben guardare non è affatto così. Numerosi materiali sono in grado di adattarsi agli stimoli che ricevono, di assemblarsi e ripararsi in autonomia e, in alcuni casi, di conservare una memoria del proprio passato.