Showing results by publisher "-30- Press LLC" in History & Culture

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind's greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race.

The cassette tape was revolutionary. Cheap, portable, and reusable, this small plastic rectangle changed music history. Make your own tapes! Trade them with friends! Tape over the ones you don't like! The cassette tape upended pop culture, creating movements and uniting communities. This entertaining book charts the journey of the cassette from its invention in the early 1960s to its Walkman-led domination in the 1980s to decline at the birth of compact discs to resurgence among independent music makers.

Designers & Dragons: The ‘00s is a comprehensive picture of the new resurgence of the RPG industry. This 2nd edition expands the original single book into a series of four–beginning with the ’70s and ending with the ’00s–and we’ve added over tens of thousands of new words to this final and most updated volume. Take an inside look at d20 companies, watch the growth of new titans like Paizo Publishing, and learn about the growth of indie presses like Evil Hat Productions. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

Digital Apollo examines the design and execution of each of the six Apollo moon landings, drawing on transcripts and data telemetry from the flights, astronaut interviews, and NASA's extensive archives. Mindell's exploration of how human pilots and automated systems worked together to achieve the ultimate in flight - a lunar landing - traces and reframes the debate over the future of humans and automation in space.

Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, and that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better.

Are you curious about the future of computing but confused about where to start? Are you fascinated by the quantum buzz but intimidated by dense academic jargon? I'm here to guide you through the fascinating universe of quantum tech, in the simplest way possible. Whether you're a tech enthusiast, software developer, eager student, or an innovator at heart, this book is tailored for minds like yours. I've translated qubits, quantum gates, and superposition in a refreshingly easy way, so you don't need a PhD to come along for the ride.

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

Covid-19 has heightened career uncertainty in a work landscape dominated by turbulence and change, and it is directly impacting how people are entering—or re-entering—the workplace. But as Lindsey Pollak makes clear, the pandemic merely accelerated trends that have been building. While this new world is complicated, you won’t have to navigate it alone. For twenty years, Pollak has been following the trends and successfully advising young professionals and organizations on workplace success. Now, she guides you through the changes currently happening—and those to come.

Brimming with enthralling details and personalities, Toby Lester's The Fourth Part of the World spotlights Martin Waldseemüller's 1507 world map and recounts the epic tale of the mariners and scholars who facilitated this watershed of Western history.

In this celebration of the seemingly mundane, Carlsen opens our eyes to the engineering marvels, human stories, and natural wonders right outside our front door. He guides us through the surprising allure of sewers, the intricacies of power plants, the extraordinary path of an everyday letter, and the genius of recycling centers — all the while revealing that this awesome world isn’t just a spectator sport. Engaging as it is endearing, A Walk Around the Block will change the way you see things in your everyday life.

After the Apollo program put 12 men on the moon and safely brought them home, anything seemed possible. In this spirit, the team at NASA set about developing the space shuttle, arguably the most complex piece of machinery ever created.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson's revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.

The world has never been so unstable. Now, more than ever, we need to understand our history, learn from our mistakes, and embrace science and technology as we push into the future. In his debut book, New Thinking: The Technology and Science That Transformed Our World, Dagogo Altraide of YouTube's ColdFusion breaks down the history of gamechanger breakthroughs in the world of science and technology that have shaped our modern world and will impact the future.

This is what our future looks like: in the next decade, AI will be able to convince us that it’s human. During the 2030s, it will become ‘superintelligent’, vastly outstripping our capabilities by almost every measure. By 2045, it will be possible to connect our brains with these AIs using invisibly small nanotechnologies. Our minds and theirs will merge, expanding our consciousness more profoundly than we can fully comprehend, unlocking possibilities we can barely imagine. This is the singularity.

Since the Gutenberg Bible first went on sale in 1455, printing has been viewed as one of the highest achievements of human innovation. But the march of progress hasn't been smooth; downright bizarre is more like it. Printer's Error chronicles some of the strangest and most humorous episodes in the history of Western printing. Take, for example, the Gutenberg Bible. While the book is regarded as the first printed work in the Western world, Gutenberg's name doesn't appear anywhere on it.

The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.