Showing results by publisher "-30- Press LLC" in History & Culture

Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams! Are you currently aspiring to become a UX designer or preparing for a career change? Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes? Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.

Three of the world’s most accomplished and deep thinkers come together to explore Artificial Intelligence (AI) and the way it is transforming human society - and what this technology means for us all.

As lives offline and online merge, it's easy to forget how we got here. Rise of the Machines reclaims the story of cybernetics, a control theory of man and machine. Thomas Rid delivers a portrait of our technology-enraptured era. Springing from mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of myths about the future of machines. This vision radically transformed the postwar world, ushering in sweeping cultural change.

Brilliant offers a sweeping view of a surprisingly revealing aspect of human history - from the stone lamps of the Pleistocene to the LEDs embedded in fabrics of the future. Jane Brox plumbs the class implications of light - who had it, who didn't - through the many centuries when crude lamps and tallow candles constricted waking hours. Brillant is infused with human voices, startling insights, and - only a few years before it becomes illegal to sell most incandescent light bulbs in the United States - timely questions about how our future lives will be shaped by light.

“As Albert Einstein almost certainly never said, everyone is a genius—but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” So begins Katie Spalding’s spunky takedown of the Western canon, and how genius may not be as irrefutably great as we commonly understand. While most of us may never become Einstein, it may surprise you to learn that there’s probably a bunch of stuff you can do that Einstein couldn’t. And, as Spalding shows, the famous prodigies she explores here were quite odd by any definition.

From the acclaimed author of Birdmen comes a revelatory new history of the birth of the automobile - an illuminating and entertaining true tale of invention, competition, and the visionaries, hustlers, and swindlers who came together to transform the world. With a narrative as propulsive as its subject, Drive! plunges us headlong into a time unlike any in history, when manic innovation and consumerist zeal coalesced to forever change the way people got from one place to another.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.

A web API is an efficient way to communicate with an application or service. However, this convenience opens your systems to new security risks. API Security in Action gives you the skills to build strong, safe APIs you can confidently expose to the world.

The Great Digital Convergence of all media types into one universal digital medium occurred, with little fanfare, at the recent turn of the millennium. The bit became the universal medium, and the pixel conquered the world. Henceforward, nearly every picture in the world would be composed of pixels. In A Biography of the Pixel, Pixar cofounder Alvy Ray Smith argues that the pixel is the organizing principle of most modern media, and he presents a few simple but profound ideas that unify the dazzling varieties of digital image making.

Who invented beds? When did we start cleaning our teeth? How old are wine and beer? Which came first: the toilet seat or toilet paper? What was the first clock? Every day, from the moment our alarm clock wakes us in the morning until our head hits our pillow at night, we all take part in rituals that are millennia old. Structured around one ordinary day, A Million Years in a Day reveals the astonishing origins and development of the daily practices we take for granted.

On October 4, 1957, a time of Cold War paranoia, the Soviet Union secretly launched the Earth's first artificial moon. No bigger than a basketball, the tiny satellite was powered by a car battery. Yet, for all its simplicity, Sputnik stunned the world.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

Screenwise offers a realistic and optimistic perspective on how to thoughtfully guide kids in the digital age. Many parents feel that their kids are addicted, detached, or distracted because of their digital devices. Using the foundation of their own values and experiences, parents and educators can learn about the digital world to help set kids up for success in a world fueled by technology.

As the digital era becomes increasingly pervasive, the intertwining forces of computers and espionage are reshaping the entire world; what was once the preserve of a few intelligence agencies now affects us all. Corera's compelling narrative takes us from the Second World War through the Cold War and the birth of the Internet to the present era of hackers and surveillance. The book is rich with historical detail and characters as well as astonishing revelations about espionage carried out in recent times by the United Kingdom, the United States, and China.

Ready to propel your business into the AI revolution? Curious about how to harness the power of AI, even without technical know-how? Launch into a world of limitless opportunities with ChatGPT, the AI tool that's revolutionizing the landscape of business.

Now, in the first book ever written about this ultrasecretive department, the former director of OTS teams up with an internationally renowned intelligence historian to give listeners an unprecedented look at the devices and operations deemed "inappropriate for public disclosure" by the CIA just two years ago.

Over the past two centuries, economic growth has freed billions from poverty and made our lives far healthier and longer. As a result, the unfettered pursuit of growth defines economic life around the world. Yet this prosperity has come at an enormous price. At this time of uncertainty about growth and its value, award-winning economist Daniel Susskind provides an essential reckoning. In a sweeping analysis full of historical insight, he argues that we cannot abandon growth but shows instead how we must redirect it, making it better reflect what we truly value.

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.