Showing titles in Content Creation & Social Media

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

One reporter takes an immersive dive into white supremacy's explosive online presence, exploring the undercurrents of propaganda, racism, misogyny, and history that led us to where we are now. Shocking, humorous, and merciless in equal measure, Culture Warlords explores some of the vilest subcultures on the web - and shows us how we can fight back.

El podcasting es un medio de expresión con valor terapéutico que hemos perdido en nuestras vidas durante décadas. Por suerte, su popularidad ha crecido exponencialmente en los últimos años: ¿sabía que el número de estadounidenses que escuchan podcasts semanalmente en los últimos 7 años se ha triplicado? Por no hablar de un aumento del 24% en el Reino Unido entre 2018 y 2019.

Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battleground is the Internet. On one side the alt-right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, struggle sessions and virtue signaling lurk behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.

Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people struggle to find a starting point when there are so many conflicting views over the best equipment, what launch strategy should be used, even editing. It can even create the illusion that starting a podcast is a daunting, time-consuming process.

Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales' riveting and explosive American Girls.

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention. This book is based on quality content and a lasting strategy that will help you close sales from social media, whether you are a brand new start up or a billion dollar company.

Not long ago, Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were similar enough to her own that many people confused her for the other. For a vertiginous moment, she lost her bearings. And then she got interested, in a reality that seems to be warping and doubling like a digital hall of mirrors.

Podcasting is the expressional medium with therapeutic value which has grown exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last seven years has tripled? Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people often struggle to find a starting point.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

We live in the age of disinformation - of organized deception. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm, even before the 2016 election. But this is not new. The story of modern disinformation begins with the clash between communism and capitalism after the Russian Revolution.

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

In The Accidental Youtuber, embark on a journey with Peter as he shares his rollercoaster ride from orphan to YouTube success. With a blend of candid storytelling and actionable insights, this book unveils the secrets behind creating engaging content, growing a loyal audience, and monetizing your passion on the world's largest video platform.