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Internetsuchmaschinen kennen Sie bestimmt durch Ihre Arbeit oder Ihr Privatleben. Jedes Konsumgut, jede Dienstleistung und jeder Film lassen sich über Suchmaschinen finden. Ohne Suchmaschinen würde das World Wide Web nicht auskommen. Wie jedoch sind Suchmaschinen programmiert und wie schaffen es Online-Shops, von Google & Co. indiziert zu werden? Diese Fragen und noch viele weitere Fragen beleuchten wir in unserem großen Ratgeber.

These days, a lot of emphasis is placed on the value of working from home and earning money through your computer. For many, online marketing and e-commerce is a powerful opportunity to step out of financial ruin and into a state of financial freedom, with the added benefit of time freedom as well. With the way the economy seems to be going, I suspect that one day everyone will have some form of involvement in e-commerce as a way to subsidize or supplement their income, if not replace their income altogether.

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

You’ve launched your first product on Amazon—or second, or third—and you’re planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming.

Un audiolibro che analizza il mercato della moda, focalizzandosi in particolare sul segmento definito "high-end" (fascia alta), in cui trovano posto brand del calibro di Gucci, Prada, Versace, Yves Saint Laurent. In un'epoca contraddistinta da repentini e profondi cambiamenti, anche il mondo della moda ha vissuto importanti trasformazioni.

Hungry and tired one night, Mike wanted a pizza, but getting a pizza delivered was a pain in the neck. He didn’t want to call a million restaurants to see what was open. So, as an avid coder, he created GrubHub in his spare bedroom to figure out who delivered to his apartment. Hangry details step-by-step the grind of building an innovative business, with each chapter including sharp lessons for entrepreneurs and startups that Mike learned on the fly as he piloted GrubHub by the seat of his pants.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.

Vous allez créer votre petite entreprise ou vous la dirigez déjà : ce guide pour bien démarrer et pour croître est fait pour vous. Parsemé de témoignages d'entrepreneurs et de conseils d'experts concrets, il vous accompagne et vous offre des réponses pratiques pour construire votre succès sur le long terme. Pour fidéliser et conquérir des clients, trouver les bons partenaires ou vous tenir informé des évolutions de votre marché, LinkedIn et Twitter se révèlent des outils clés, à condition de bien les utiliser !

Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse audiolivro que é um dos guias mais claros e práticos sobre o que fazer (e o que não fazer) quando o assunto é marketing. A partir de exemplos e insights, ele explica como identificar os sinais de que uma empresa está cometendo um dos 10 pecados mortais do marketing e compartilha as melhores soluções para superar o problema.

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Herman Narula argues that it is all of these things. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought to supplement our day-to-day lives with a rich diversity of alternative immersive experiences.

Decentralized finance (DeFi) refers to a set of newly emerging financial products and services that operate on decentralized platforms using blockchains to record and share data. DeFi products and services are conducted without a trusted central intermediary such as a bank, and they include payments, lending and borrowing, trading and investments, capital raising (crowdfunding), and insurance. DeFi is a natural historical progression of financial services offered on blockchains.

Entrepreneur and e-commerce pioneer Jeff Bezos is a success story of the business world. The executive chairman of Amazon and founder of Blue Origin, he became the first centibillionaire on the Forbes wealth index and one of the world's most recognizable names in modern history. This book explores his empire of achievement and how his vision and hands-on efforts have led him from a start-up in his garage to his legacy today.

This book will teach you how to market your landscaping business to potential customers and what steps to take to convert a lead into a scheduled call. Any successful landscaping company wants to turn that lead into a repeat customer and provide the services they offer excellently. This book describes successful marketing strategies for landscaping businesses. By implementing these strategies, you will achieve the desired results: receive more calls, more scheduled appointments, more leads, and more sales.

If you only know Bitcoin through the media, then you probably have the wrong idea of it. This short primer goes through the why, what, where, and how of Bitcoin, but in a short and concise manner. It keeps the technical details to a minimum but understandable. Bitcoin, its associated technologies, and the developments since are driving the new digital revolution. It's also invaluable to anyone thinking of buying Bitcoin, so they can be aware of the scams and pitfalls awaiting those less diligent.

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

YouTube Formula Secrets: Some of today’s well-known YouTube personalities became millionaires because of their success at establishing and building their channel and fan base. By learning the strategies mentioned in this book, you be able to put them into practice and start working your way up to building your career. Youtube Playbook: This book will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade and the different revenue streams you can utilize when using YouTube as a marketing tool.

This quick listen is packed with newsletter marketing advice for creators such as bloggers and app developers, so you’ll be an expert in no time, confidently keeping in touch with a growing tribe of followers eager to hear from you and get their hands on your next product. Whether you want to market an app or you're wondering how to get customers for your online shop, new businesses will find step-by-step advice while established ones will scoop up the tips on engagement. This book gets right to the point and is packed with advice and hacks to help you become a newsletter expert.

Nowadays, people do not just go on YouTube to watch some funny clips of people falling down, cute cats purring, or babies hilariously laughing. It has grown into an extensive platform for the distribution and exchange of valuable information—from makeup tips and cooking to practically anything under the sun. YouTube is now known to be a great way to be famous and earn money just by making videos from the comfort of your bedroom. By learning the strategies mentioned in this book, you will be able to put them into practice and start working your way up to building your career.