Mostrando resultados por Editor "Basic Books" en Ciencia e Ingeniería

For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses map-like structures to build a model of the world - not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought.

On July 4, 2012, the announcement came that one of the longest-running mysteries in physics had been solved: the Higgs boson, the missing piece in understanding why particles have mass, had finally been discovered. On the rostrum, surrounded by jostling physicists and media, was the particle’s retiring namesake—the only person in history to have an existing single particle named for them. Why Peter Higgs? Drawing on years of conversations with Higgs and others, Close illuminates how an unprolific man became one of the world’s most famous scientists.

If you have a smartphone, you have AI in your pocket. AI is impossible to avoid online. And it has already changed everything from how doctors diagnose disease to how you interact with friends or read the news. But in Rule of the Robots, Martin Ford argues that the true revolution is yet to come. In this sequel to his prescient New York Times best seller Rise of the Robots, Ford presents us with a striking vision of the very near future. He argues that AI is a uniquely powerful technology that is altering every dimension of human life, often for the better.

Centuries ago, the principle of Ockham’s razor changed our world by showing simpler answers to be preferable and more often true. In Life Is Simple, scientist Johnjoe McFadden traces centuries of discoveries, taking us from a geocentric cosmos to quantum mechanics and DNA, arguing that simplicity has revealed profound answers to the greatest mysteries. This is no coincidence. From the laws that keep a ball in motion to those that govern evolution, simplicity, he claims, has shaped the universe itself.

Our senses are what make life worth living. They allow us to appreciate a sip of an ice-cold drink, the sound of laughter, the touch of a lover. But only recently have incredible advances in sensory biology given us the ability to understand how and why our senses evolved as they have. In this book, biologist Ashley Ward takes listeners on a breathtaking tour of how our senses function. Ward looks at not only the five major senses—vision, hearing, taste, smell, and touch—but also a host of other senses, such as balance and interoception, the sense of the body’s internal state.

Explore the universe and immerse yourself in the story of our solar system, planet, and life through meteorites.

Studying zoology made Lucy Cooke feel like a sad freak. Not because she loved spiders or would root around in animal feces: All her friends shared the same curious kinks. The problem was her sex. Being female meant she was, by nature, a loser. Since Charles Darwin, evolutionary biologists have been convinced that the males of the animal kingdom are the interesting ones—dominating and promiscuous, while females are dull, passive, and devoted. But Cooke tells a new story.

Despite your graduate education, brainpower, and technical prowess, your career in scientific research is far from assured. Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find. In A PhD Is Not Enough!, physicist Peter J. Feibelman lays out a rational path to a fulfilling long-term research career. He offers sound advice on selecting a thesis or postdoctoral adviser; choosing among research jobs in academia, government laboratories, and industry; and more.

In The Language Puzzle, renowned archaeologist Steven Mithen puts forward a groundbreaking new account of the origins of language. Scientists have gained new insights into the first humans of 2.8 million years ago, and how numerous species flourished but only one, Homo sapiens, survives today. Drawing from this work and synthesizing research across archaeology, psychology, linguistics, genetics, and more, Mithen details a step-by-step explanation of how our human ancestors transitioned from apelike calls to words, and from words to language as we use it today.

Our species has amassed unprecedented knowledge of nature, which we have tried to use to seize control of life and bend the planet to our will. In A Natural History of the Future, biologist Rob Dunn argues that such efforts are futile. We may see ourselves as life’s overlords, but we are instead at its mercy. In the evolution of antibiotic resistance, the power of natural selection to create biodiversity, and even the surprising life of the London Underground, Dunn finds laws of life that no human activity can annul.

How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put while Mount Vesuvius was erupting? Are you more likely to work in a kitchen if your last name is Baker? Ever since the dawn of human civilization, we have been trying to make predictions about what the world has in store for us. For just as long, we have been getting it wrong. In How to Expect the Unexpected, mathematician Kit Yates uncovers the surprising science that undergirds our predictions—and how we can use it to our advantage.

Every medical decision - whether to have chemotherapy, an X-ray, or surgery - is a risk, no matter which way you choose. In You Bet Your Life, physician Paul A. Offit argues that, from the first blood transfusions 400 years ago to the hunt for a COVID-19 vaccine, risk has been essential to the discovery of new treatments. More importantly, understanding the risks is crucial to whether, as a society or as individuals, we accept them.

Hummingbirds are a glittering, sparkling collective of over 300 wildly variable species. For centuries, they have been revered by indigenous Americans, coveted by European collectors, and admired worldwide for their unsurpassed metallic plumage and immense character. Traveling the full length of the hummingbirds' range, from the cusp of the Arctic Circle to near-Antarctic islands, acclaimed nature writer Jon Dunn encounters birders, scientists, and storytellers in his quest to find these beguiling creatures, immersing us in the world of one of Earth's most charismatic bird families.

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

Language is perhaps humanity’s most astonishing capacity - and one that remains poorly understood. In The Language Game, cognitive scientists Morten H. Christiansen and Nick Chater show us where generations of scientists seeking the rules of language got it wrong. Language isn’t about hardwired grammars but about near-total freedom, something like a game of charades, with the only requirement being a desire to understand and be understood.

We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don’t just tell stories; we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the world and our memories.

In The Song of Our Scars, physician Haider Warraich offers a bold reexamination of the nature of pain, not as a simple physical sensation, but as a cultural experience. Warraich, himself a sufferer of chronic pain, considers the ways our notions of pain have been shaped not just by science but by politics and power, by whose suffering mattered and whose didn’t.

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why - despite technological advances - the workings of our most essential organ remain a mystery.

Years ago, cosmologist Stephon Alexander received life-changing advice: to discover real physics, he needed to stop memorizing and start taking risks. In Fear of a Black Universe, Alexander shows that great physics requires us to think outside the mainstream - to improvise and rely on intuition. His approach leads him to three principles that shape all theories of the universe: the principle of invariance, the quantum principle, and the principle of emergence. Alexander uses them to explore some of physics' greatest mysteries.

Spanning millennia, oceans and continents, countries and cultures, Around the World in Eighty Games gleefully explores how mathematics and games have always been deeply intertwined. Renowned mathematician Marcus du Sautoy investigates how games provided the first opportunities for deep mathematical insight into the world, how understanding math can help us play games better, and how both math and games are integral to human psychology and culture.