Mostrando resultados por Editor "Gildan Media, LLC" en Ciencia e Ingeniería

From one of our most acclaimed science writers: a dramatic narrative of the discovery of the true nature and startling size of the universe, delving back past the moment of revelation to trace the decades of work--by a select group of scientists--that made it possible.

A deeply panoramic tour of the night, from its brightest spots to the darkest skies we have left. A starry night is one of nature's most magical wonders. Yet in our artificially lit world, three-quarters of Americans' eyes never switch to night vision and most of us no longer experience true darkness. In The End of Night, Paul Bogard restores our awareness of the spectacularly primal, wildly dark night sky and how it has influenced the human experience across everything from science to art.

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

What is life? Humans have been asking this question for thousands of years. But as technology has advanced and our understanding of biology has deepened, the answer has evolved. For decades, scientists have been exploring the limits of nature by modifying and manipulating DNA, cells, and whole organisms to create new ones that could never have previously existed on their own.

K. Eric Drexler is the founding father of nanotechnology - the science of engineering on a molecular level. In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment.

Our world seems to be experiencing stagnant economic growth, climatic deterioration, dwindling natural resources, and an unsustainable level of population growth. The world is doomed, they argue, and there are just too many problems to overcome. But is this really the case? In Fewer, Richer, Greener, author Laurence B. Siegel reveals that the world has improved - and will continue to improve - in almost every dimension imaginable.

Early birds and night owls are born, not made. Sleep patterns are the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. By understanding and respecting our internal time, we can live better.

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Most of the information available on cloud computing is either highly technical, with details that are irrelevant to nontechnologists, or pure marketing hype, in which the cloud is simply a selling point. This book, however, explains the cloud from the user's viewpoint - the business user's in particular. Nayan Ruparelia explains what the cloud is, when to use it (and when not to), how to select a cloud service, how to integrate it with other technologies, and what the best practices are for using cloud computing.

When you are calm, your mind and body are in a state of focused awareness. You are in your “zone”, performing at your peak. Now, in A Calm Brain, Dr. Gayatri Devi shows how you can cultivate this optimal mental and physical state by tapping into your body’s hard-wired natural relaxation system. Our bodies have been trained to react to the beeps and alarms of all our different technologies, be it the ever present cell phone, an angry text message, or a frantic voicemail. The result is chronic stress. There is hope.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

John Homans adopted his dog, Stella, from a shelter for all the usual reasons: fond memories of dogs from his past, a companion for his son, an excuse for long walks around the neighborhood. Soon enough, she is happily ensconced in the daily workings of his family. And not only that: Stella is treated like a family member - in ways that dogs of his youth were not. Spending humanlike sums on vet bills, questioning her diet and exercise regimens, contemplating her happiness - how had this all come to pass, when the dogs from Homans's childhood seemed quite content living mostly out in the yard?

Between iPods, music-blasting restaurants, earsplitting sports stadiums, and endless air and road traffic, the place for quiet in our lives grows smaller by the day. In Pursuit of Silence gives contextto our increasingly desperatesense that noise pollution is, in a very real way, an environmental catastrophe.

Who can forget the sense of wonder with which they discovered the creatures of the deep? In this vibrant hymn to the sea, Callum Roberts - one of the world’s foremost conservation biologists - leads listeners on a fascinating tour of mankind’s relationship to the sea, from the earliest traces of water on Earth to the oceans as we know them today. In the process, Roberts looks at how the taming of the oceans has shaped human civilization and affected marine life. Like Four Fish and The Omnivore’s Dilemma, The Ocean of Life takes a long view to tell a story in which each one of us has a role to play.

Science writer David DiSalvo reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. DiSalvo's search includes forays into evolutionary and social psychology, cognitive science, neurology, and even marketing and economics - as well as interviews with many of the top thinkers in psychology and neuroscience today.

Freakonomics showed how economic calculations can explain seemingly counterintuitive decision-making. Thinking, Fast and Slow helped listeners identify a host of small cognitive errors that can lead to miscalculations and irrational thought. In What the Luck?, statistician and author Gary Smith sets himself a similar goal, and explains - in clear, understandable, and witty prose - how a statistical understanding of luck can change the way we see just about every aspect of our lives.

In this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.

Consciousness is our gateway to experience: it enables us to recognize Van Gogh’s starry skies, be enraptured by Beethoven’s Fifth, and stand in awe of a snowcapped mountain. Yet consciousness is subjective, personal, and famously difficult to examine: philosophers have for centuries declared this mental entity so mysterious as to be impenetrable to science. In The Ravenous Brain, neuroscientist Daniel Bor departs sharply from this historical view, and proposes a new model for how consciousness works.

In Car Crazy, G. Wayne Miller, author of Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them and Men and Speed: A Wild Ride Through NASCAR's Breakout Season, takes listeners back to the wild and wooly years of the early automobile era - from 1893, when the first US-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market.

While megasellers like Grain Brain and Wheat Belly suggest that wheat may be the new asbestos, Stephen Yafa finds that it has been wrongly demonized. His revealing audiobook sets the record straight, breaking down the botany of the wheat plant we've hijacked for our own use, the science of nutrition and digestion, the effects of mass production on our health, and questions about gluten and fiber - all to point us toward a better, richer diet.