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F1 is one of the most watched sports on the planet with some of the highest paid athletes in the world. For over a decade, Lee McKenzie has been at the heart of it all. Thanks to a relaxed but informative interview style, she has become one of the most respected F1 presenters and interviewers in the sport, with drivers requesting her for interviews because of her tough but fair approach.

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

The story of NASCAR's legendary racer - newly revised Dale Earnhardt Jr.’s name virtually assured that his life would not be ordinary. Over the past decade, he has fulfilled that destiny. His father, one of the most successful drivers in the history of international motorsports, gave his son more than his name. Dale Earnhardt Sr. placed Dale Jr. in position to follow the footsteps and tire tracks he had left from Darlington to Daytona, from coast to coast, from one championship to the next.

To perform at your best in such an environment, you need to share the same mental coding as a thoroughbred warrior. In this book, you will be walked through the whole process for recoding your mind so you can create the warrior mindset needed to reach your North Star. You will build a mental model that will help you automatically perform as you want. What you are about to learn here has been tried, tested, and proven to work in all levels of motorsport.

The Joker: A Story About A Guy, A Gal & A Gasser! Where a troubled kid finds himself at Greg's Speed Shop and ends up going on the ride of his life! A marketing idea that turned into a legacy document, chronicling @ Gregs Speed Shop, Waupaca WI. A world class car and truck, custom build, and fabrication automotive shop.

Perry McCarthy is simply unique; he is an ex-Formula One racing driver and was 'The Stig’ from the world-wide BBC Top Gear TV show. Highly popular in the world of motor racing, The Telegraph headlined him as ‘a new cult hero’, The Times called him ‘the world’s unluckiest racing driver and America’s Sunday Express described him as a ‘comedian locked inside a racing driver's body’.

Lemyr acompanhou toda a carreira de Senna, desde sua estreia no kart, tornando-se confidente do piloto enquanto ele morava na Europa. Pela primeira vez, revela história de bastidores das corridas, das negociações com as escuderias, da vida pessoal do piloto. Trata-se do mais completo audiolivro sobre a carreira e a vida do tricampeão de Fórmula 1.

Former Top Gear Stig Ben Collins shares expert skills and wisdom refined over a 20-year career as one of the best drivers in the world - from Le Mans Series racing to NASCAR, piloting the Batmobile and dodging bullets with James Bond. Ben's philosophy of anticipation, smoothness and speed, honed over thousands of hours of elite-level performance, is really about economy of motion - which also gives you greater control, safety and fuel efficiency. How to Drive is about driving better, not faster.

It’s an underdog story everyone thinks they know. Derrike Cope, an unheralded outsider from Spanaway, Washington, was running second to Dale Earnhardt on the last lap of the 1990 Daytona 500. As Derrike followed Earnhardt into the final corner, “The Intimidator” cut down a tire, handing Derrike his first career NASCAR Cup Series victory in just his 72nd start.

One man and his home-built, two-wheeled machine competing in an illegal, outlaw chopper motorcycle road race across America known as The Stampede. His motorcycle is a true ugly, unpopular style of chopper with no frills, chrome, or shocks running hard from west to east as fast as possible - without stopping. Middle age is approaching. His life has taken a dramatic turn lately with his wife divorcing him, children scattering, a new younger girlfriend in the picture, and a mistress that fills his mind. Time in the saddle running on his own road is just what he needs.

For nearly forty years he has ruthlessly exploited and dominated Formula One motor racing, and now he is setting his sights further afield...This is the true story of Bernie Ecclestone, the street-smart, working-class kid who masterminded the transformation of Formula One from an amateur sport of the fifties into a global billion dollar industry of the 21st century.

In August 2015 Guy Martin crashed out of the lead of an Ulster Grand Prix superbike race held on the world’s fastest racetrack. He had invasive surgery to bolt his broken spine and hand back together, and within days he decided he needed some time away from road racing. But he wasn’t about to take it easy.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Life comes at you fast when you’re traveling 180 miles per hour. For Ted Giovanis, it’s also where you can learn the most valuable lessons. In forty-eight accessible and inspiring chapters, he shares the experience he’s gained since starting an auto racing career at age forty-six, a ride of three decades that is still in overdrive. He shows you how the tools of racing and the teamwork within it are applicable to life and business.

No driver has ever made such an instant impact on the sport of Formula 1 racing as Lewis Hamilton. The first black grand prix driver, his astonishing level of success in his rookie season together with his swash-buckling, attacking style has created a sensation. It has also been a central factor in the most exciting and controversial season of F1 in living memory as Hamilton was involved in a three-way fight for the world crown.

Cynthia Albrecht, the executive chef of the Penske-Marlboro racing team and darling of the IndyCar circuit, went missing on October 25, 1992 - the night before her divorce from Michael Albrecht became final...The case went cold for six years until a newly elected prosecutor allowed his deputies to charge Michael Albrecht with murder. But would they be able to prove his guilt?

In diesem Hörbuch erfahren Sie alles Wissenswerte über Michael Schumacher. Seine größten Erfolge feierte er im Ferrari-Rennstall, für den er von 1996 - 2006 fünf Mal in Folge die Weltmeisterschaft einfährt. Er zählt nicht nur zu den erfolgreichsten Formel-1-Piloten der Geschichte. Er bleibt auch ein Held für alle Ferrari-Fans.

The voice of motor racing - and the man responsible for introducing millions of viewers to the previously inaccessible world of Formula 1 - tells the story of his incident-packed life. When the man who made famous the catchphrase 'Unless I'm very much mistaken... I AM very much mistaken!!!' announced that he was retiring as ITV's Grand Prix commentator at the end of the 2001 season, the media reacted as if the sport itself was losing one of its biggest stars.

It's the 1970s, and the fight for women's rights is gaining speed. In the sports world, Billie Jean King is breaking gender barriers on the tennis court. Janet Guthrie doesn't consider herself a "women's libber," but to racing's good ol' boys, she's a threat. When Guthrie makes a bid for Indy in 1976, the other drivers slam her mercilessly, even suggesting she's really a man. Fans heckle her, hoping she'll crash. Guthrie smiles through the pain and qualifies for Indy in 1978.

Author Kit Chapman is a lifelong motorsports fan who has previously worked with Virgin Racing’s Formula E team on the chemistry and material science of their cars. With help from his wide range of contacts in the industry, Kit criss-crosses the globe from Ohio to Monaco, Spain to Bahrain. He steps behind the scenes of current engineering breakthroughs, picking up extraordinary tales along the way, such as that of maverick designer Warren Mosler who designed a car so fast it was banned from racing.