Showing results by publisher "Gildan Media, LLC" in All Categories

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel-two of the world's greatest financial thinkers - have again combined their talents to produce a straight-talking book about investing and saving. Written with every investor in mind, this reliable resource will put you on a path towards a lifetime of financial success.

Get ready for a one-of-a-kind audio experience: discover Paris through intimate, guided audio walking tours of the city's most historic and enchanting quarters. There are four tours for you to listen to as you walk through the City of Light, plus essential French words and phrases that every traveler wants to know.

Tailored for small-business owners and entrepreneurs like yourself who are looking for long-term financial planning and wealth management, The Business Owner's Guide to Financial Freedom reveals the secrets behind successfully investing in your business while bypassing Wall Street-influenced financial planners.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

The late 19th century was a period of explosive technological creativity, but arguably the most important invention of all was Thomas Edison’s incandescent light bulb. Unveiled in his Menlo Park, New Jersey, laboratory in 1879, the light bulb overwhelmed the American public with the sense of the birth of a new age. More than any other invention, the electric light marked the arrival of modernity.

Every Wednesday, Gretchen Reynolds singlehandedly influences how millions of Americans work out. In her Phys Ed column for The New York Times, she debunks myths, spurs conversation, and creates arguments among her readers by questioning widely held beliefs about exercise. Expanding upon her popular columns, Reynolds tackles the questions we all have and (sometimes) ask about exercise.

A one-page tool to reinvent yourself and your career. The global best seller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach listeners how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.

Stealing the Corner Office is mandatory listening for smart, hardworking managers who always wonder why their seemingly incompetent superiors are so successful. It is a unique collection of controversial but highly effective tactics for middle managers and aspiring executives who want to learn the real secrets for moving up the corporate ladder. Unlike virtually all other business books, Stealing the Corner Office explores the unconventional tactics people less competent than you use to get ahead and stay ahead.

While predicting the direction of the stock market at any given point is difficult, it's a fact that the market exhibits well-defined and sometimes predictable patterns. While cycles do not repeat exactly all of the time, statistical evidence suggests that cyclical tendencies are very strong and should not be ignored by investors. The Little Book of Stock Market Cycles will show you how to profit from these recurring stock market patterns and cycles.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

The word "purpose" is big. Very big. And heavy. It carries the weight of a lifetime of work and struggle; the weight of legacy, and the mass of days spent not doing something else. It's something we all grapple with at some point-some of us find our purpose, others spend a lifetime searching. A lucky few grow to realize they've been working their purpose all along. Often, fulfilling your purpose requires some kind of change - career, lifestyle, habits, family - and what then? Are we selfish for the upheaval, or are we fulfilling destiny? Once we know our purpose, how do we pursue it?

Directed at managers on all rungs of the corporate ladder, this thoroughly updated and expanded edition of the best selling Managing Transitions provides practical, step-by-step strategies for reaching goals and minimizing the disruptions caused by workplace change. It is an invaluable managerial tool for navigating an inevitably tumultuous time.

Have you ever walked into a room and couldn't remember what you went there for? Have you ever grasped the hand of a potential client and then when the handshake broke, the name seemed to disappear from your memory? Or have you ever left a prospect or an important meeting and as you drove away remembered a key point that you should have shared with them? The problem is NOT with your memory. The problem is with the "Filing System" your brain currently uses to store and retrieve memory items.

Can't say no? Reluctant to delegate? Information overload? More and more people today are finding their time clogged up with endless activities and responsibilities, and their work lives spinning out of control. No matter how hard they try to get things done...there's never enough time! Now practical, realistic solutions to the problem are spelled out clearly and concisely in this new edition of the classic book on time management.

The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions - of teachers, friends, coworkers, clients, prospects, experts, and suspects. Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers. People in any profession will immediately benefit by developing the skill and art of good questioning.

The founders established the Post Office before they had even signed the Declaration of Independence, and for a very long time it was the US government's largest and most important endeavor - indeed, it was the government for most citizens. This was no conventional mail network but the central nervous system of the new body politic, designed to bind 13 quarrelsome colonies into the United States by delivering news about public affairs to every citizen - a radical idea that appalled Europe's great powers.

What does it mean to lead with vision? In the first book devoted entirely to vision as a key leadership principle, the authors delve deeply into the notion that a compelling vision that motivates and inspires is a true differentiator for organizations that want to hire and retain talent, be more competitive, and thrive in uncertain times. But a compelling vision on its own is not enough, which is why the authors provide listeners with detailed analysis of the essential things leaders must do to effectively engage the workforce around that vision.

For more than 20 years, management expert Bruce Tulgan has been asking, "What are the most difficult challenges you face when it comes to managing people?" Regardless of industry or job title, managers cite the same core issues - 27 recurring challenges: the superstar whom the manager is afraid of losing, the slacker whom the manager cannot figure out how to motivate, the one with an attitude problem, and the two who cannot get along, to name just a few.

In this lively and authoritative guide, Greene teaches listeners about whiskey and encourages them to make their own evaluations. Peppered with wry anecdotes drawn from her unusual life - and including recipes for delicious cocktails by some of today's most celebrated mixologists - Whiskey Distilled will be enthusiastically greeted by the whiskey curious as well as by journeymen whiskey drinkers thirsty to learn more about their beloved tipple.