Showing results by narrator "Jeff Cummings" in All Categories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Seattle police detective Lou Boldt and police psychologist Daphne Matthews return in No Witnesses to confront the most challenging case of their careers. People are dying throughout Seattle - victims of a madman who is placing poisoned food in neighborhood supermarkets. But the criminal is intelligent: He writes the police chilling extortion letters, faxed directly from a laptop computer over public telephone lines, and retrieves his ransom electronically, through ATMs in hundreds of locations.

Nate Lovejoy is a self-proclaimed nobody, a stay-at-home dad who doesn’t believe he’s important to anyone but his wife and their two daughters. So it’s a shock when members of a powerful secret society kidnap and spirit Nate away to a mansion at the behest of their leader, Vanslow DeGange, who claims to know the future. He’s foreseen that a billion people could die - unless Nate acts. It seems improbable, especially given what DeGange says will set this mass casualty incident in motion: a lawsuit against the biggest power company in Virginia, being brought by Nate’s wife.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

Under the pseudonym S.S. Van Dine, Wright has booked passage on what would be the luxury liner’s disastrous final crossing. He claims to be interviewing celebrity passengers, but the reporter is actually investigating rumors that the ship is ferrying an illegal cache of weapons to aid the British war against Germany. His investigation is put on hold when three German stowaways are discovered and then - in an unexpected and violent twist - killed.

In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.

Gore Vidal: Sexually Speaking presents the author’s often provocative and always engaging thoughts on sexuality. Here, fourteen essays and three rare, vintage interviews published over the past four decades tackle hot-button topics such as gay American founding fathers, sex and the Catholic church, gay bashing and the U.S. Congress, and bedding Jack Kerouac.

We've all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To save the American Dream, we're told that we need to fight inequality through tax hikes, wealth redistribution schemes, and a far higher minimum wage.

Gore Vidal has been described as the last “noble defender” of the American republic. In Imperial America, Vidal steals the thunder of a right wing America - those who have camouflaged their extremist rhetoric in the Old Glory and the Red, White, and Blue - by demonstrating that those whose protest arbitrary and secret government, those who defend the bill of rights, those who seek to restrain America’s international power, are the true patriots.

Environmental insiders Michael Shellenberger and Ted Nordhaus triggered a firestorm of debate with their self-published essay, "The Death of Environmentalism". In this eagerly anticipated follow-up, the authors expand upon their argument that the paradigms driving the environmental movement and much of liberal politics are outdated and ineffective.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

In a series of penetrating and alarming essays, whose centerpiece is a commentary on the events of September 11, 2001 (deemed then too controversial to publish), Gore Vidal challenges the comforting consensus following September 11th and goes back and draws connections to Timothy McVeigh’s bombing of the federal building in Oklahoma City. He asks were these simply the acts of “evil-doers?”

The Devil Came on Horseback is an intense, vivid autobiographical report from the heart of violent Darfur and a call to action by a former American Marine who became a military observer for the African Union. The first extensive on-the-ground account of the genocide in Sudan, it leads us through the tragic impact of an Arab government bent on destroying its black African citizens and the frustrating complexity of international inaction.

Through strange metaphysical circumstances, failed screenwriter Brad Cohen finds himself caught in an infinite time loop, forced to relive the first forty years of his life again and again. Each "repeat," Brad wakes up in the womb on what was supposed to be his fortieth birthday, with full knowledge of what's come before. In various timelines, he becomes a successful political pundit, a game-show champion, a playboy, and a master manipulator of the stock market, but none of them seems to lead him out of his predicament.

Welcome to 1968 - a revolution in a book. Essays, memoirs, and more by fourteen award-winning authors offer unique perspectives on one of the world’s most tumultuous years.... To capture that extraordinary year, editors Marc Aronson and Susan Campbell Bartoletti created an anthology that showcases many genres of nonfiction. Some contributors use a broad canvas, others take a close look at a moment, and matched essays examine the same experience from different points of view.

In Your New Money Mindset, Jim and Brad guide you through a Money Mindset Assessment, which will pinpoint what attitudes about money you should work on developing in order to achieve financial freedom. The goal is to cultivate a surplus mind-set that allows you to enjoy what you have and be openhearted toward others. Discover today how to create a healthy relationship with money.

James Patterson is a gay accountant living in Keyes, Oklahoma - deep in the Bible Belt - the religious heartland of America. He's also the first person to make contact with an extraterrestrial intelligence seeking to understand our world, and that makes him the most important person on the planet.

Four best-selling authors. One hell-raising premise. What if the dead could be summoned from their graves - for a price? What if a quartet of distinctive storytellers took a stab at this deceptively simple idea - on a dare? The answers lie here, in Four Summoner’s Tales, as these acclaimed writers accept the challenge and rise to the occasion - in four brilliantly chilling ways. It’s all in the execution….

In a world of self-driving cars and big data, smart algorithms and Siri, we know that artificial intelligence is getting smarter every day. Though all these nifty devices and programs might make our lives easier, they're also well on their way to making "good" jobs obsolete. A computer winning Jeopardy might seem like a trivial, if impressive, feat, but the same technology is making paralegals redundant as it undertakes electronic discovery and is soon to do the same for radiologists.

Overcoming Fake Talk explains why we often fail at our most important communications and offers proven advice for turning challenging confrontations into rewarding exchanges that foster collaboration, improve performance, and achieve results. You'll develop an understanding of the skills for holding a REAL conversation, including both the "said" and the "unsaid" elements present in any conversation; discover the framework for preparing and holding difficult yet meaningful conversations; and learn to no longer avoid the tough conversations they need to have.