Communication Research

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

In this groundbreaking study of after-death communication experiences, authors Bill and Judy Guggenheim focus on the 12 major types of ADCs people report, the loving messages they receive, and the effects on the lives of those who have been contacted. They present persuasive evidence that ADCs are authentic contacts by deceased loved ones and discuss a few of the many far-reaching social and spiritual implications of their findings. During their 7 years of research, Bill and Judy Guggenheim interviewed 2,000 people from all over America

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

Embark on a transformative journey through the intricate world of property transactions with "Mastering the Art of Real Estate Negotiation". This eBook plunges into the heart of negotiation, unmasking a synergetic blend of strategy, psychology, and effective communication that will equip readers with the necessary tools to conquer any deal. An introduction paves the way to the complex landscape of real estate, where markets fluctuate and opportunities abound. Knowledge is the most powerful ammunition in any negotiation. Feed your intellectual arsenal with an in-depth exploration of the ...

Ron Yacovetti brings forth a distinctive blend of satire, philosophy, and technical knowledge in his latest book, where years of empirical experience culminate in a breakthrough method known as Instrumental Transcommunication (ITC). Now coined "Staticom", this innovative technique allows communication with the unknown through a unique white noise-based system. Originating from the older European Direct Radio Voice (DRV) method, Staticom produces unparalleled and undeniable data. Ron “The Yacman” Yacovetti has crafted a mindset through years of experimentation, education, and a battle ...

Introducing "CubeSat Science," the comprehensive guide to the world of miniature satellites! Dive into this fascinating eBook and explore the tiny revolution shaking up the space industry. Navigate effortlessly through the 25 captivating chapters and join us on a journey through the universe of CubeSats. Embark on a cosmic adventure as we delve deep into the ins and outs of CubeSat design, covering every aspect of their inner workings, from communication systems to power supplies. Demystify the complexities of navigating and controlling these tiny spacecraft, and learn how they sail through...

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

Introducing "Insights to Impact" Your comprehensive guide to mastering the realm of user research. A new eBook ready to take you on a fascinating journey that navigates the intricate landscape of gathering, analyzing, and executing user data to drive significant impact. Commence on this immersive deep dive with the fundamentals of user research, exploring its importance and significance in today's digital-first environment. The eBook then outlines the key education and skills necessary for brilliant user researchers, covering specializations and broad areas of interest to help you mark your...

In this new version of this highly praised hit, Mathew John, author of the New York Times bestseller Pre-Suasion and internationally recognized as a pioneer in the fields of influence and persuasion, provides an explanation of the psychological reasons why people say yes. This book has received a lot of praise recently. An explanation like this is included in the book. Furthermore, he explores the application of these moral realizations in both professional and real-life settings.

The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.