Engagement Marketing
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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A technical book that reads like a novel
- By Amelia Dailey on 12-30-22
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Release date: 05-11-21
- Language: English
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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Instagram for Business for Dummies (2nd Edition)
- By: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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it is not recommended without visual aid PDF
- By Aracely Perez Beato on 03-22-22
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release date: 03-16-21
- Language: English
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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Amazingly insightful!
- By Cathy Federer on 07-21-22
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 07-14-21
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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STORYBRAND
- By C.C on 12-14-20
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Series: Made Simple Series
- Length: 4 hrs and 19 mins
- Release date: 03-17-20
- Language: English
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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How To Profit From Instagram
- The Definitive Guide To Transforming Your Instagram Presence
- By: Stephen Kingery
- Narrated by: Virtual Voice
- Length: 1 hr and 33 mins
- Unabridged
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"How to Profit from Instagram" offers a comprehensive roadmap to transforming your Instagram presence into a powerful profit-making tool. This detailed guide dives deep into the strategies and tactics necessary to monetize your Instagram account effectively. From optimizing your profile to attract more followers to mastering the art of affiliate marketing and creating sponsored posts, this book covers it all. Each chapter provides step-by-step instructions on implementing practical techniques to increase engagement, build a loyal community, and significantly boost your income. Learn how to ...
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How To Profit From Instagram
- The Definitive Guide To Transforming Your Instagram Presence
- Narrated by: Virtual Voice
- Length: 1 hr and 33 mins
- Release date: 05-22-24
- Language: English
- "How to Profit from Instagram" offers a comprehensive roadmap to transforming your Instagram presence into a powerful profit-making tool. This ...
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 12-19-23
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Instagram Branding
- Mastering Visual Storytelling and Engagement for Business Success
- By: K. Connors
- Narrated by: Michael Marshall
- Length: 1 hr and 42 mins
- Unabridged
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Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.
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An essential listen
- By Sergio on 06-27-24
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Instagram Branding
- Mastering Visual Storytelling and Engagement for Business Success
- Narrated by: Michael Marshall
- Length: 1 hr and 42 mins
- Release date: 06-17-24
- Language: English
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Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success."
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Clarify Your Message, Increase Conversion, and Automate Engagement
- By: Christian Snowden Elias
- Narrated by: Dave LaCosse
- Length: 1 hr and 17 mins
- Unabridged
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The purpose of this book is to walk business owners through a process created to help businesses clarify their message in order to capture their ideal client by implementing four foundational marketing strategies that will increase conversion rate and accelerate revenue in any industry.
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Clarify Your Message, Increase Conversion, and Automate Engagement
- Narrated by: Dave LaCosse
- Length: 1 hr and 17 mins
- Release date: 06-17-24
- Language: English
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The purpose of this book is to walk business owners through a process created to help businesses clarify their message in order to capture their ideal client by implementing four foundational marketing strategies....
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 07-09-24
- Language: English
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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The Profitable Home-Based Tutoring Business
- Everything You Need to Know to Start and Run a Successful Tutoring Business from Home
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 37 mins
- Unabridged
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Discover the secrets to launching your own thriving home-based tutoring business with "The Profitable Home-Based Tutoring Business: A Comprehensive Guide to Success!" This definitive guide takes you on a journey through the lucrative world of tutoring, focusing on the ever-growing and essential field of STEM (Science, Technology, Engineering, and Mathematics). Unlock unparalleled insights into identifying your niche, conducting market research, and understanding the needs of STEM students. By creating a solid business plan and effective STEM curriculum, you'll have a foundation that sets ...
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The Profitable Home-Based Tutoring Business
- Everything You Need to Know to Start and Run a Successful Tutoring Business from Home
- Narrated by: Virtual Voice
- Length: 1 hr and 37 mins
- Release date: 04-21-24
- Language: English
- Discover the secrets to launching your own thriving home-based tutoring business with "The Profitable Home-Based Tutoring Business: A Comprehensive...
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 07-27-20
- Language: English
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- By: Katie Delahaye Paine
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Unabridged
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Release date: 07-09-20
- Language: English
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
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Digital Storytelling Mastery
- The Art of Building Your Brand in the Online World
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Unabridged
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Immerse yourself in the compelling world of "Digital Storytelling Mastery," the essential guide turning the art of narrative into a transformative tool for your brand. In a digital age where every brand vies for attention, the ones with gripping, authentic stories rise above the noise. But the question remains How does one craft a tale that not only captures attention but also embodies the very essence of their brand? Embark on a journey through this meticulously curated collection of wisdom, which unveils the power of storytelling as the heartbeat of effective branding. Begin by exploring ...
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Digital Storytelling Mastery
- The Art of Building Your Brand in the Online World
- Narrated by: Virtual Voice
- Length: 4 hrs and 46 mins
- Release date: 04-20-24
- Language: English
- Immerse yourself in the compelling world of "Digital Storytelling Mastery," the essential guide turning the art of narrative into a transformative ...
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Start Your Music Lessons Business
- A Beginner's Guide to Creating and Running a Successful Music Teaching Business
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 1 hr and 41 mins
- Unabridged
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Are you passionate about music and have a desire to share it with others? Discover the exciting world of starting your own music lessons business with our comprehensive eBook, "Start Your Music Lessons Business!" This resource is designed for anyone ready to embark on the journey of turning their musical expertise into a rewarding profession. Kick-start your business by learning how to identify your unique music niche and explore various sub-genres, while diving into the art of early childhood music education. Understand the importance of cultivating musicality in toddlers and the first ...
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Start Your Music Lessons Business
- A Beginner's Guide to Creating and Running a Successful Music Teaching Business
- Narrated by: Virtual Voice
- Length: 1 hr and 41 mins
- Release date: 04-21-24
- Language: English
- Are you passionate about music and have a desire to share it with others? Discover the exciting world of starting your own music lessons business ...
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- By: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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Articulation should be considered when choosing a narrator
- By Nathan J. Solla on 10-02-20
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Release date: 10-22-19
- Language: English
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Brand It Yourself
- The Entrepreneur's Guide to Crafting a Powerful Brand Identity
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 47 mins
- Unabridged
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**Dive into the Art of Brand Mastery with "Brand It Yourself" – The Ultimate Guide to Elevating Your Business!** Step into the world of brand creation and transformation with "Brand It Yourself", an indispensable resource crafted to ignite the magnetic appeal of your business. Whether you're a startup entrepreneur, a small business owner, or at the helm of an evolving company, this guide is your compass to navigating the vibrant landscape of brand identity. Embark on a journey through 30 insightful chapters that unfold the secrets to establishing a resonant brand identity and a robust ...
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Brand It Yourself
- The Entrepreneur's Guide to Crafting a Powerful Brand Identity
- Narrated by: Virtual Voice
- Length: 4 hrs and 47 mins
- Release date: 04-19-24
- Language: English
- **Dive into the Art of Brand Mastery with "Brand It Yourself" – The Ultimate Guide to Elevating Your Business!** Step into the world of brand ...
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Release date: 02-19-19
- Language: English
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Master Content Marketing
- Learn How to Master Content Marketing for Meaningful Engagement and Lasting Influence
- By: Harper Hadley
- Narrated by: Deedee Ash
- Length: 43 mins
- Unabridged
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Whether you're a seasoned marketer or just starting out, "Master Content Marketing" is your ultimate guide to creating impactful connections, driving meaningful engagement, and wielding lasting influence through the art of content.
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Master Content Marketing
- Learn How to Master Content Marketing for Meaningful Engagement and Lasting Influence
- Narrated by: Deedee Ash
- Length: 43 mins
- Release date: 04-10-24
- Language: English
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Whether you're a seasoned marketer or just starting out, "Master Content Marketing" is your ultimate guide to creating impactful connections, driving meaningful engagement, and wielding lasting influence through the art of content.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- By: Nick Mehta, Robin Van Lieshout
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Unabridged
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Release date: 12-26-23
- Language: English
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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