Natural Capital

Historians and economists commonly cite natural disasters and foreign invasions to explain cultural collapses. The problem is, human families have been suffering and overcoming disasters for thousands of years. Humans cover most of the earth; they have learned to live on polar ice and in arid deserts. They have adapted to tropical islands and rain forests. Humans live literally everywhere. And wherever humans wander, they create cultures and civilizations. Civilizations fall apart when human economies and cultures collapse. The question is--what forces, over long, long time periods, divide ...

"Reduce, reuse, recycle," urge environmentalists. In other words, do more with less in order to minimize damage. William McDonough and Michael Braungart argue in this provocative book that this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates back to the Industrial Revolution, a model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. They challenge the notion that human industry must inevitably damage the natural world.

Green Growth That Works is the first practical guide to bring together pragmatic finance and policy tools that can make investment in natural capital both attractive and commonplace. The authors present six mechanisms that demonstrate a range of approaches used around the globe to conserve and restore earth's myriad ecosystems, including: government subsidies; regulatory-driven mitigation; voluntary conservation; water funds; market-based transactions; and bilateral and multilateral payments.