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Extremely Hardcore
- Inside Elon Musk's Twitter
- Narrated by: Jaime Lamchick
- Length: 8 hrs and 42 mins
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Publisher's summary
"Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess."—Matt Levine, Bloomberg Opinion “Money Stuff” columnist
“the bird is freed”
—Elon Musk (@elonmusk) October 27, 2022
When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled workforce, motivate them to get “extremely hardcore,” and supercharge Twitter’s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk said. “I did it to try and help humanity, whom I love.”
Once Musk charged into the Twitter headquarters, the command-and-control playbook Musk honed at Tesla and SpaceX went off the rails immediately. Distilling hundreds of hours of interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone.
You’ll hear from employees who witnessed the destruction of their workplace in real-time, seeing years of progress to fight disinformation and hate speech wiped out within a matter of months. There’s the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk’s inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss’s worst instincts. This is the story of Twitter, but it’s also a chronicle of the post-pandemic labor movement, a war between executives and a workforce newly awakened to their rights and needs.
Riveting, character-driven, and filled with jaw-dropping revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It’s the next best thing to being there, and you won’t have to sleep in the Twitter office to get the scoop.
Critic reviews
"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times
“Schiffer … has become one of the most indispensable chroniclers of the chaos inside [Twitter].” — The Washington Post
"Extremely Hardcore by Zoë Schiffer, is a sharp and deeply sourced fly-on-the-wall account...It’s also packed with original reporting; Schiffer single-handedly broke a great deal of news on Twitter’s inner workings herself." — Financial Times
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From the best-selling author of What's the Matter with Kansas?, a wonderfully insightful and sardonic look at how the worst economy since the 1930s has brought about the revival of conservatism. Economic catastrophe usually brings social protest and demands for change - or at least it's supposed to. But when Thomas Frank set out in 2009 to look for expressions of American discontent, all he could find were loud demands that the economic system be made even harsher on the recession's victims....
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Intelligent analysis of a stupid phenomenon
- By Velma Schnoll on 08-17-12
By: Thomas Frank
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Private Equity
- A Memoir
- By: Carrie Sun
- Narrated by: Carrie Sun
- Length: 8 hrs and 44 mins
- Unabridged
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When we meet Carrie Sun, she can’t shake the feeling that she’s wasting her life. The daughter of Chinese immigrants, Carrie excelled in school, graduated early from MIT, and climbed the corporate ladder, all in pursuit of the American dream. But at twenty-nine, she’s left her analyst job, dropped out of an MBA program, and is trapped in an unhappy engagement. So when she gets the rare opportunity to work at one of the most prestigious hedge funds in the world, she knows she can’t say no. Fourteen interviews later, she’s in.
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A book that only tells without showing any plot or story
- By Tom Dai on 02-21-24
By: Carrie Sun
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Extremely Online
- The Untold Story of Fame, Influence, and Power on the Internet
- By: Taylor Lorenz
- Narrated by: Emily Tremaine, Taylor Lorenz
- Length: 10 hrs and 27 mins
- Unabridged
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For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
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definite guide to the social media revolution
- By HWPete on 01-28-24
By: Taylor Lorenz
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How to Slay a Dragon
- Building a New Russia After Putin
- By: Mikhail Khodorkovsky
- Narrated by: Derek Perkins
- Length: 7 hrs and 36 mins
- Unabridged
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This book is Khodorkovsky's account of what is happening in Russia today and what could happen in the future. Putin will not last forever: sooner or later, there will be a post-Putin era. But Russia's history has been deeply shaped by an autocratic trap: a revolution against an autocracy has produced another autocracy, followed by another revolution and another autocracy, and so on. If Russia is to find its place as a constructive partner in a global community of civilized nations, then it has to escape this vicious cycle.
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How to Steal a Presidential Election
- By: Lawrence Lessig, Matthew Seligman
- Narrated by: Christopher Ragland
- Length: 5 hrs and 26 mins
- Unabridged
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Even in the fast and loose world of the Trump White House, the idea that a couple thousand disorganized protestors storming the U.S. Capitol might actually prevent a presidential succession was farfetched. Yet perfectly legal ways of overturning election results actually do exist, and they would allow a political party to install its own candidate in place of the true winner.
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very good read
- By RickN on 02-23-24
By: Lawrence Lessig, and others
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Broken Code
- Inside Facebook and the Fight to Expose Its Harmful Secrets
- By: Jeff Horwitz
- Narrated by: Jeff Horwitz
- Length: 10 hrs and 17 mins
- Unabridged
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Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.
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Tremendous reporting 
- By Amazon Customer on 01-03-24
By: Jeff Horwitz
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Cuckooland
- Where the Rich Own the Truth
- By: Tom Burgis
- Narrated by: Joe Eyre
- Length: 6 hrs and 11 mins
- Unabridged
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For three years, Tom Burgis followed a lead that took him deeper and deeper into Cuckooland – the place where the rich own the truth. The trail snaked from the Kremlin to Kathmandu, Stockholm to the Steppe, from a blood-soaked town square in Uzbekistan to a royal retreat in Scotland. Burgis hunted down oligarchs, developed secret sources and traced vast sums of money flowing between multinational corporations, ex-Soviet dictators and the west’s ruling elites. And he found one man who wanted the power to bend reality to his will.
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Eye opening
- By Falk W. on 03-25-24
By: Tom Burgis
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There Must Be a Pony in Here Somewhere
- The AOL Time Warner Debacle and the Quest for the Digital Future
- By: Kara Swisher, Lisa Dickey
- Narrated by: Bernadette Dunne
- Length: 12 hrs and 18 mins
- Unabridged
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In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.
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Sonds like a NY Post editorial
- By Dan on 12-05-03
By: Kara Swisher, and others
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The Rise and Fall of American Growth
- The U.S. Standard of Living Since the Civil War
- By: Robert J. Gordon
- Narrated by: Michael Butler Murray
- Length: 30 hrs and 14 mins
- Unabridged
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In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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Over-detailed, with no engaging message
- By BehA on 01-31-17
By: Robert J. Gordon
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Facebook
- The Inside Story
- By: Steven Levy
- Narrated by: Will Damron
- Length: 18 hrs and 57 mins
- Unabridged
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The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
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Not a history of Facebook
- By Rodney on 12-02-20
By: Steven Levy
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Number Go Up
- Inside Crypto's Wild Rise and Staggering Fall
- By: Zeke Faux
- Narrated by: Dan Bittner
- Length: 9 hrs and 12 mins
- Unabridged
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As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery.
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Phenomenal story
- By Michael on 10-05-23
By: Zeke Faux
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The Data Powered Regional Bank
- A Practical Guide for Implementation and Success in Artificial Intelligence
- By: Tim Heaton
- Narrated by: Virtual Voice
- Length: 5 hrs and 54 mins
- Unabridged
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“The Data Powered Regional Bank, A Practical Guide for Implementation and Success in Artificial Intelligence” provides an in-depth exploration of the transformative role of Artificial Intelligence and Machine Learning within the realm of regional banking. This authoritative guide demystifies the complexities of Artificial intelligence, offering banking professionals a clear understanding of these technologies and their practical implementation in the banking sector. The book serves as a strategic resource, aligning technological innovations with actionable strategies for digital ...
By: Tim Heaton
What listeners say about Extremely Hardcore
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael Goode
- 02-23-24
Excellent synopsis of what Musk has done to Twitter
There are few important details that Zoe misses and it is engagingly written and well read.
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- exBFF
- 02-27-24
I hesitated…but single I bought this
Like many now former Twitter users, I’ve had enough Elon to last a lifetime. But the author has created such an incredible, engaging narrative.
We saw all of this play out in public, but this fills in so much detail and ties together what may have seemed to be disparate events.
The whole book was like spending a great weekend with a good friend you haven’t seen in a while and kicking it off with “so, have you heard this one…”
I’m genuinely gonna miss it now. Great job Zoe!!
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- Writingmom
- 03-15-24
Essential to Understand What Happened to Twitter
The narration is excellent. The book lays out what happened to kill Twiier and birth X. Listening to every detail, in chronological order is helpful.
when teaching a class on the business disaster, this should be the text book.
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- S. HaGGard~
- 03-20-24
THE EMPERORS NEW CLOTHES
A very illuminating listen! This book is worh considerable exploration for anyone else out there still pulling together the more bizzaro pieces of the assymetrical jigsaw puzzle of the last few years on the planet weird many of us have been witnessing and expierencing in our discourses via social media platforms online and the resulting dangers which now almost routinely spill offline in one form or another.
Having come a long way since his ode to chocolate milk tweet daze, mr musks more noxious contributions to this increasingly extreme, toxic enviroment is on full display here in Zoe Schiffers articulate, on point writing, tieing it together with musks very own words, texts, proclamations & decrees, letting him speak for the public record himself. (See also the deffinition of megalomania, Icarus lament, further exploration of terminal Uniqueness, ect. ect. for more on all that.) So it should come as no suprise to any of us, really, that this self proclaimed in house power tweeter and so called business genuis would aquire the site formerly known as Twitter and then promptly go about dismantling it into his very own "special purpose vehicle" (the quotes are his own💩) BUT that he'd do it withsuch publicly spectacular self destructive aplomb often left me marveling in bemused horror as I listened.
EXAMPLE: On a whim still a mystery to many of us, mr musk makes an abrupt u turn in his private jet, already enroute to Christmas holiday in Texas, and instead directs it to Sacremento to then rent a Toyaota Corrola to dismantle and transport Twitters back up servers himself, along with his brother, security detail and a pocket knife, taking up the better part of the holiday is but just one of the many baffling tidbits from Ms. Schiffers book that raise a red flag. There are many many more, just bristling with them really but by all means check them out for yourself in the book.
There's a cautionary tale here somewhere I'm almost certain but I just don't think we've seen it all play out in full just yet to reveal whatever it'd be.
Well crafted piece of journalism here with good narration, often using the business magnates very own megaphone along the way in the tellong. I certainly look forward to reading more of Zoe Schiffers published work as well!
✌️🤠
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- Mike B.
- 03-06-24
A snapshot of a moment in time without any real conclusion. And that's great!
I enjoyed this one and it makes a great companion to Hatching Twitter, the only other Twitter book I've listened to/read. It is well researched and moves at a fast pace. Would recommend to anyone who is not a Elonstan.
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- DJ
- 02-15-24
Almost word for word rehashing of Walter Isaacson’s book.
Don’t waste your credit. Just buy Isaacson’s book on Elon instead. Twitter is extensively covered. Hard pass on this one.
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- jeff holyoak
- 05-01-24
Extremely biased
With full understanding that the author is telling the story from the perspective of the tweeps and not Musk, she is extremely biased at every turn. By the end of it I feel it lacks any journalistic integrity as she refuses to portray Elon as anything but evil. Not saying she needed to paint rosy picture where one wasn’t, but to essentially portray every event as old Twitter was great and Elon and the “Goons” screwed it all up makes this nothing more than a hit piece. If you love Elon, you’ll hate the book. If you hate Elon, you’ll love the book. But if you want an unbiased accounting of what happened inside of Twitter post Elon acquisition you won’t really get it here. It’s unfortunate as the author has good insights and contacts to have told the story well, but she chose to do nothing but attack on virtually every page.
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- rwentshopping
- 03-18-24
A book worthy of the far left woke movement
Ms Schiffer has written a book worthy of the far left woke movement. It adds little or nothing to publicly available information and accounts such as the WSJ and Isaacson's 'Elon Musk.'
She (if I may use that pronoun) selects quotes, anecdotes and accounts from the anti-Muskers but rarely, if ever, anything that reflects positively on him. Granted the acquisition was flawed and overpriced but this review is about the tone of the book - the obvious vitriol the author has for Musk, his team and his business instincts and practices. I was really hoping to gain insight into the inner world of the acquisition but I returned the book and will look elsewhere.
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1 person found this helpful